Field Marketing Manager

1 week ago

Singapore Ensign InfoSecurity Full time

Ensign is hiring

**Responsibilities**:
ABM Lead Generation and Nurturing:

- Lead the development and execution of ABM strategies to engage targeted accounts and contacts.
- Implement personalised nurturing campaigns to accelerate the buyer's journey.

Content Development and Event Management:

- Create relevant and compelling content to support ABM and lead generation efforts.
- Plan and execute multi-part events, webinars, and digital advertising campaigns to enhance brand visibility.

Pipeline Acceleration Programs:

- Develop and implement programs to accelerate the sales pipeline for targeted accounts.
- Utilize marketing strategies to optimise pipeline velocity and conversion rates.

Marketing Effectiveness and Audience Segmentation:

- Identify opportunities to enhance marketing effectiveness through improved audience segmentation and targeted marketing strategies.
- Optimize processes to streamline and improve overall marketing efficiency.

Optimizing Customer Engagement:

- Implement strategies to maximise customer engagement throughout the marketing and sales funnel.
- Collaborate with cross-functional teams to ensure a seamless and impactful customer experience.

Campaign Measurement and Reporting:

- Maintain effective measurement systems to evaluate the performance of marketing strategies.
- Provide regular reports and analysis of campaign performance, making data-driven recommendations for improvement.

Brand Research and Customer Satisfaction:

- Conduct brand research to gauge brand awareness, sentiment, and overall brand health.
- Provide customer feedback and insights to inform strategies for brand enhancement.

Assist in Other Company Initiatives or Events:

- Assist in running various company initiatives or events, such as customer or internal staff training programs and recruitment initiatives.

**Requirements**:

- A minimum of 3 to 5 years of experience in ABM, Lead Generation, or digital marketing roles.
- Hands-on experience in executing innovative and multi-part event and lead generation programs.
- Solid background in creating and implementing marketing campaigns using live events, webinars, digital advertising, and professional networking.
- Experience in launching campaigns and reporting on results.
- Expertise in developing and managing multiple marketing programs simultaneously.
- Proven experience in demand generation campaigns, including target segmentation and list acquisition.
- Knowledgeable in content marketing and inbound marketing to generate more qualified leads.
- Familiarity with the B2B sales cycle and strategic use of marketing communication for lead nurturing and growth acceleration.
- Ability to thrive in a fast-paced environment with high flexibility and adaptability.

**Skills**:

- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Excellent communication and interpersonal skills.
- Data-driven mindset with proficiency in campaign analytics and reporting.
- Creative thinking and problem-solving abilities.
- Familiarity with marketing automation platforms and CRM systems.
- Ability to collaborate effectively with cross-functional teams.
- Strategic mindset with a focus on achieving measurable business results.
- Proficiency in Microsoft Office Suite and other relevant marketing tools.

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