Field Marketing Manager

Company Description
Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging - where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world - helping unlock financial access to enable the future of money movement.
**Join Visa: A Network Working for Everyone.**

Job Description**
Team Summary**

**What a Field Demand Marketing Consultant does at Visa**:
The Field Demand Marketing Consultant organises and executes program plans that create relevant two-way interactions with both prospects and existing customers across our indirect and direct to merchant partner segments to inform and influence their buying decisions and broader relationship with the organization. The focus of this role is to provide foundational operations support and execution around partner and customer contacts, lead management and sales enablement activities for indirect and direct.
**Success Metrics Field Demand Marketing**:

- Lead generation metrics (sourced and influenced pipeline metrics, conversion rates, MQLs, SQLs)
- Database growth, accuracies, segmentation, and overall health
- Event metrics and KPIs (target audience, registration rates, attendee, engagement rates, download rates, lead-gen and conversion rates, influence on overall campaign effectiveness KPIs)
- Adherence to Service Level Agreements (SLAs) with other parts of the organization
- Governance and legal adherence
- Ability to exhibit all Visa values and leadership principles
**Why this is important to Visa**:
You will be responsible for driving marketing campaigns and activities for merchants and partners in Asia Pacific. In this role you will develop and execute marketing campaigns to increase revenue and market share for Cybersource, a Visa solution.

As a member of both the Asia Pacific field team and the global marketing team, you will partner closely with multiple marketing functions and the sales organisation to effectively execute the global strategy in a way that drives results for Asia Pacific. You will maintain a strong understanding of the payments landscape in the region, key audience segments and customers’ business needs. This will help inform Cybersource’s go-to-marketing strategy to engage merchants and partners.
**Projects you will be a part of**:
**As a Field Marketing Consultant, you will**:

- Engages proactively with AP marketing lead and sales teams to understand sales goals and marketing priorities across indirect, direct and priority verticals
- Collaborates with other regional field marketing team members to share ideas on programs and content and continuously look for ways to partner and scale for maximum efficiency and effectiveness
- Works with analyst relations and content marketing team to capture and promote local buyer insights and trends gathered through internal experts and external market research. Incorporates insights into marketing and sales support content
**Marketing and Sales Operational Support**
- Manages marketing operations and reporting for the region in support of annual and quarterly program plans to show marketing’s delivery of pipeline for the indirect and direct channels.
Creates and manages reports on marketing qualified leads (MQLs), sales qualified leads (SQLs), and other leads attributed to marketing programs and align with AP pipeline volume, performance. Works with sales operations to ensure that lead management processes are followed to ensure proper tracking and marketing attribution.
- Supports processes and analytics related to executing account-based marketing programs in direct support of identified company and contact lists in support of global and regional sales plays
- Identifies local lead routing and scoring requirements and manage iterations' according to performance working closely with the Sales Development Representatives for the region (SDRs).
- **Indirect Partner and Sales Support**
- Works closely with indirect partner marketing resources to execute marketing plans and sales enablement activities in region aimed at increasing transaction rates for existing partners and at the recruitment of new partners including content creation, partner communications, partner portal management and account-based marketing programs for strategic partners
- Works closely with sales operations, sales enablement and sales excellence teams to ensure the AP salesforce is aware, educated and well-briefed on marketi