Field Marketing Manager, Asia

Who We Are
At Twilio, we're shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you're part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we're acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio
Join the team as our next Field Marketing Manager in Asia

About The Job
Twilio is growing rapidly and seeking a Field Marketing Manager for our Asia GTM operation. As the Field Marketing manager for Asia you will report to Twilio's VP of Marketing APJ and be responsible for driving marketing strategy across all areas of the funnel as well as partnering closely with sales to ensure pipeline creation and revenue goals are met.

Twilio is growing rapidly and Asia represents one of our key markers within the APJ region and this role will be responsible for helping design, scale and execute our demand creation activities with Asia. You'll be working closely with the regional demand creation marketing team so you can leverage our global and regional GTM programs and campaigns to drive pipeline creation, acceleration, and closing engagements to ensure we are able to meet our pipeline and revenue goals.

The challenge
This key role will see you help lead our marketing teams entire Brand-to-Revenue GTM efforts in Asia and act as a key interlock point into our regional and global marketing teams. You'll directly impact Twilio business success by partnering closely with regional marketing and the Asia field sales leadership to ensure quality of ToFU & MoFU leads flowing from our regional programs and campaigns is being achieved and maitained. You will also oversee the creation of MoFu and BoFu pipeline acceleration programs.

As an emerging leader, you are a creative and critical thinker, an adept communicator, and have the organisational skills to manage a variety of concurrently running projects and programs that will drive the business through thought leadership, sales opportunity generation, and overall sales and marketing.

You will help design, execute, manage, and track the success of a variety of Asia field marketing brand-to-revenue campaigns and programs including, but not limited to, PR and communication programs, digital marketing strategy, event marketing strategy, outbound prospecting campaigns and partner marketing programs.

Responsibilities
Twilio seeks a Field Marketing Manager who lives the Twilio
Magic
and has a track record of achievement in building and operating brand-to-revenue GTM programs. The desired individual will:

• Develop and manage field marketing programs to drive opportunity generation and pipeline acceleration including, but not limited to field marketing programs, joint field marketing events, digital events/activities, sales collateral, and outbound prospecting campaigns.
• Work cross-functionally with the APJ Demand Creation marketing HUB to ensure the Twilio go-to-market strategy and messaging aligns with field marketing programs.
• Prioritise market and segment needs leveraging data and identifying what is working and/or not working in current demand creation marketing plans. Understand product strategy and roadmap as well as sales needs for ensuring relevance and need when prioritising marketing campaigns, content, and activities.
• Lead the Asia Demand Creation Marketing plan as well as provide input into regional and global roadmaps for technical systems (such as a marketing tech stack) and Web Localisation always representing APJ customer and developer needs.
• Optimise Asia demand creation activities including, but not limited to: lead nurture programs, paid media, digital and physical events,