Field Marketing Director

Field Marketing Director

Are you seeking a senior opportunity as a Marketing Director?

Are you a dynamic marketing professional with a passion for driving impactful initiatives?

About our Team

Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.

About the role

As digital proficiency is at the heart of this position, you will lead the transformation from traditional marketing methods to a more dynamic, digitally integrated field marketing approach. This includes developing localized marketing campaigns tailored to specific regions, ensuring the seamless execution of multi-channel strategies, and leveraging real-time data to continuously optimize performance. Additionally, your role will require a strong focus on account-based marketing (ABM) and strategic event management to support sales alignment and customer engagement across diverse markets.

Responsibilities
- Develop and Execute Field Marketing Strategies: Lead the field marketing team in the creation of localized marketing strategies that align with global GTM strategies while addressing region-specific needs. Ensure campaign effectiveness by continuously optimizing strategies based on performance data and market insights.
- Account-Based Marketing (ABM): Lead the ABM strategy for the field marketing team. Ensure collaboration with sales teams to create and execute targeted ABM strategies that align with account priorities and revenue goals. Create regular reporting on campaign results and lead team in optimizing campaigns across multiple digital and offline channels, ensuring consistent messaging and results-driven tactics.
- Data-Driven Insights and Optimization: Utilize marketing analytics, performance metrics, and market research to extract actionable insights. Optimize marketing spend to maximize ROI, customer acquisition, and retention. Strong proficiency in using analytics tools to track KPIs, customer acquisition costs, and lifetime value (LTV).
- Event Management: Take ownership of the regional event strategy, including planning, execution, and post-event analysis. Partner with central events teams and ensure a smooth collaboration between field team, events team and sales to drive attendance, engagement, and measurable outcomes from events.
- Stakeholder Collaboration: Work closely with sales, central marketing and research network teams to ensure alignment in messaging, campaign execution, and customer engagement strategies. Foster a cross-functional approach for integrated marketing campaigns that resonate at the regional level.

**Requirements**:

- Experience: 8-15 years of field marketing experience, with a strong focus on digital marketing, account-based marketing (ABM), event management, and integrated campaign management. B2B marketing experience is essential.
- Digital Expertise: Advanced proficiency in digital marketing platforms and tools, including SEO, SEM, social media, marketing automation, and analytics. Experience leading digital-first marketing initiatives that drive measurable business outcomes.
- Creativity and Program Development: Proven ability to creatively develop and launch new marketing programs and initiatives with the team. You should bring fresh ideas to the table and foster innovation in campaign creation and execution.
- Agility: A demonstrated ability to quickly adapt to changing market conditions, business priorities, and customer needs. You should be able to pivot marketing strategies and tactics with speed and efficiency, ensuring that efforts remain relevant and impactful.
- Positive Attitude: A strong positive attitude and enthusiasm for working in a fast-paced, dynamic environment. You should be a team player with excellent collaboration skills, capable of motivating and inspiring others.
- Analytical Skills & Campaign Insights: Strong ability to analyze and interpret campaign performance data, providing actionable insights to continuously pivot and improve digital campaigns. Proficiency in using analytics tools to track key performance indicators (KPIs), customer acquisition costs (CAC), lifetime value (LTV), and return on investment (ROI). You should be adept at using data-driven insights to make informed decisions, optimize campaign performance, and improve marketing effectiveness.
- Lead Management Understanding: Solid understanding of lead management processes and best practices, working closely with sales, marketing, and marketing operations teams to ensure a robust and seamless lead management flow for your team. Ability to train and lead team on best practices, and align field marketing campaigns for demand gen, lead nurturing, and handover