Manager, Performance Marketing, SEA

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Manager, Performance Marketing, SEA
role at
Airwallex
Join to apply for the
Manager, Performance Marketing, SEA
role at
Airwallex
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About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.
About The Team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What You’ll Do
We're seeking a savvy, Performance Marketing Manager to significantly accelerate our customer acquisition efforts and scale Airwallex across Singapore and our Southeast Asia markets. You are strategic and experienced at leading ad accounts, while also still enjoying getting your hands dirty on the tools - be it analysing performance trends, writing ad copy or briefing in new creative. This is a truly career-defining opportunity to drive major impact in one of the world’s fastest growing tech companies. You'll work closely with our marketing, commercial and strategy teams, becoming instrumental in our growth by strategically managing and optimising our digital ad investment.
You will join the Airwallex Marketing team during a critical period of rapid growth. We are building a team that enables both global consistency in process, tooling, and methodology, alongside local flexibility and speed in execution. You'll play a pivotal role in shaping the next phase of Airwallex’s trajectory.
This role is based in Singapore.
Responsibilities
Lead the development and execution of a comprehensive B2B Growth Marketing strategy across all channels (including online and offline) to acquire and retain customers, ensuring initiatives are aligned with broader business objectives.
Accelerate performance marketing - work with the global marketing team to plan and execute online performance campaigns including across SEM, paid social, display, as well as ABM advertising.
Independently own, allocate and optimise budgets across multiple channels, ensuring a clear view of expected return on investment (ROI).
Drive continuous testing and iteration across all performance marketing initiatives, including A/B testing ad creative, landing pages, and audience targeting to maximise ROI.
Unpack and optimise "thumb-stopping" digital performance creative, working closely with design and content teams to develop high-performing assets that capture attention and drive conversions.
Analyse performance rigorously, identifying trends, insights, and opportunities for optimisation. Proactively iterate based on early findings and ongoing data analysis.
Utilise data to inform strategy and execution, with strong skills in data extraction and manipulation using tools like SQL and deep analytical capabilities within platforms like Looker.
Share your knowledge and expertise with more junior team members, providing mentorship, guidance and support within the performance marketing function.
Communicate performance marketing progress and insights across the wider marketing team, proactively handling questions and aligning your activities with other channel leads for maximum impact.
Who You Are
We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum Qualifications
5+ years of experience in product marketing, marketing or product strategy function at a fast growing tech company
Experience in Payments/acquiring, eCommerce, Technology, or Financial Services
Bachelor’s degree or equivalent
Strong written and spoken communication skills - you’re able to articulate complex concepts in a simple way
Self-starter that can identify and prioritize opportunities to focus on - You are willing to roll up sleeves and go deep into the assigned problem
Track record of collaborating and driving impact across cross-functional teams – You can effectively partner with sales, operations, design, marketing, product and data analytics
Preferred Qualifications
Prior experience within a high-growth, scale-up business
Prior experience with managing large scale budgets independently
Prior experience working with creative agencies and external partners
Proficiency in SQL for data extraction and analysis, and strong experience with business intelligence tools such as Looker.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Research, Analyst, and Information Technology
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