Customer Advocacy Lead

3 days ago


Singapore Snowflake Full time

There is only one Data Cloud. Snowflake’s founders started from scratch and designed a data platform built for the cloud that is effective, affordable, and accessible to all data users. But it didn’t stop there. They engineered Snowflake to power the Data Cloud, where thousands of organizations unlock the value of their data with near-unlimited scale, concurrency, and performance. This is our vision: a world with endless insights to tackle the challenges and opportunities of today and reveal the possibilities of tomorrow.

Do you love partnering with customers to tell their Snowflake story? Do you feel inspired by the impact that Snowflake is having on their business? Do you love putting customers first, always? If so, you’ve come to the right place.

We’re growing fast and looking for a talented Customer Advocacy Lead - APJ who will lead our team and continue the great momentum that we’ve started. Customer storytelling is key to our success, and we want to accelerate and grow how and where these stories are brought to life - through our customer marketing campaigns across web, videos, billboards and social - we want the impact we’re having with customers to come through in everything that we do. As part of the marketing team, you will be responsible for creating and developing customer content across all verticals, workloads and use cases. In this role, you’re familiar with developing content that spans both technical and business audiences and you are familiar with communicating and messaging business value that our customers are realizing. You will be a poised and seasoned leader who can work from the CEO down to the Data Scientist treating them with white gloves to delight them and encourage their participation in speaking engagements, videos, campaigns and much, much more.

This role will be instrumental in working across regional teams to elevate their programs globally and determine how to integrate global and local customer advocacy programs. You’ll partner closely with sales to ensure we’re uncovering the best and the brightest brands to honor and showcase the great work they are driving for their companies with Snowflake.

**AS CUSTOMER ADVOCACY LEAD - APJ, YOU WILL**:

- Develop a centralized repository for customer outreach and relationship development to support Customer Advocacy initiatives around the world.
- Partner with cross functional working groups to support customer needs for key workloads and industry verticals
- Lead the customer moves the best campaign, ensuring great storytelling moments while creating a movement that showcases our customers and maximizes visibility/distribution
- Drive Snowflakes NPS study, working across teams to ensure we maintain in great standing in this important work

**OUR IDEAL CANDIDATE WILL HAVE**:

- 10 - 15+ years of experience developing customer content for B2B
- Experience partnering with executive and sales leadership to garner new opportunities and support the sales motion across all APJ markets
- Solid understanding of both technical and business value content and messaging in areas of cloud and data, required. (SaaS, marketing automation, apps, security - preferred)
- Demonstrated customer first mentality - with executive presence, great poise, judgement, and leadership - and understanding of the APJ dynamic market needs/requirements
- Strong experience with a variety of content types including short/long form, interactive/digital, and video
- Monitor blog performance across a set of defined KPIs to ensure content is hitting the mark.
- Aptitude for analytics to guide decisions and recommendations for content strategy and roadmap - use data and research to evaluate your content’s impact, and push for continuous improvement that shows real results.
- Strong project management skills and experience working successfully with cross-functional teams
- Strong work ethic with a high degree of accuracy and creativity, and follow-through
- Experience working in faced-paced start-up environments and high growth companies. A self-starter with an established track record in creating successful marketing content from start to finish
- Superb communicator, BA/BS degree

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

**How do you want to make your impact?**

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?



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