Advocacy Manager

YOUR OPPORTUNITYThis role covers the staffing for all airport activations in Singapore, Malaysia, Thailand, Australia, New Zealand and ASEAN - this means the responsibility for selecting and training promoters so that we can deliver the GTR vision of inspiring travelling consumers to love and share our iconic brands. The selection of promoters will require a close working relationship with staffing agencies across markets to ensure that we always have the highest calibre of promoters with exceptional customer service skills. The Advocacy Manager will also manage the team of 57 retail ambassadors (RA) and will be responsible for their on-going training needs, maintaining the relevant training materials and ensuring a pipeline of future Trainers.The role is based in Singapore. Extensive travel is a requirement and there is an expectation that 50% of the time will be in the Singapore & and 50% rest of markets; Thailand, Malaysia, Australia, New Zealand and ASEAN. Typically, a market visit will include (1) meeting the staffing agency, (2) attending, observing and assessing the training sessions, and (3) observing the activation and RAs. The Advocacy Manager will be required to visit at least twice a month to Changi Airport.**Responsibilities**:

- WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

**Drive results & excellence in execution**
- Responsible for the** recruitment, coaching and mentoring** of new retail ambassadors via Bacardi GTR Advocacy induction.
- Align with commercial team on realistic but ambitious sales targets and manage the monthly A&P budgets for retail ambassadors
- Managing the A&P budget for all training needs
- Responsible for tracking & monitoring retail sales targets to support commercial targets
- Assess needs, requirements & performance of retail ambassadors to drive performance and motivation
- Lead brand trainings with both retail ambassadors & generic staff (with premiumization focus)
- Responsible for the successful planning and execution of the 12-month training calendar across assigned markets
- Measure & evaluate the advocacy spends to ensure return on investments
- Train promotional staff prior to HPA/SPPs and lead drinks execution during events.
- Support the shop window (AVQPAP) to achieve consistently Picture of Success score monthly

Skills and Experience
- THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACYMEASURES OF SUCCESS- The Advocacy Training Manager has a team of Retail Ambassador’s to cover all airport activations in GTR South Asia.
- All Retail Ambassador’s must exceed the pass mark for all Training sessions they attend
- Bacardi secures the most talented Promoters on the staffing agencies books
- Promoters receive face to face training for all activations and are ready for day one
- A&P (Advocacy trainings) and T&E are managed within Budget
- Measure sales performance throughout the activation

To be successful in this role you will have/be:
- Consumer centric
- Dynamic and energetic
- Ability to motivate others
- Commercial acumen with proven results
- Working across a matrix at all levels within the organization
- Organisational skills with an ability to plan multiple training sessions in multiple locations
- Exceptional communication skills

The following experiences are preferred:
- Experience in the Spirits and/or Beverage Industry is a distinct advantage
- Experience in additional functions beyond the ones listed above
- Dynamic and energetic & the ability to motivate others
- Training experience (especially selling skills) in FMCG
- PERSONAL QUALITIES - SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR- **
Belonging**: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become. You’re an authentic leader who acts with purpose and has an approachable, empathetic, open communication style.
- ** Mental Agility**: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. You will have an attitude of constant learning and improving.
- ** People Agility**: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. You create strong positive first impressions and build those into great relationships.
- ** Self-Awareness**: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
- ** Results Agility**:You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. You operate at pace and can multi-skill effectively and are at ease leading projects. You will be highly performance driven, commercia