Customer Advocacy Manager

5 days ago

Singapore VEEAM SOFTWARE SINGAPORE PTE. LTD. Full time

**JOB SUMMARY**:
**The Customer Advocacy Manager, APJ, is responsible for the strategic direction, management, and execution of Veeam’s customer advocacy program in the APJ assigned territories. The role will oversee APJ customer advocacy program execution, the on-going development and management of a portfolio of reference accounts that can be nurtured and used as testimonials in all types of media. You will be working in partnership with local marketing, sales leaders, as well as the Global Marketing leadership team You will identify a pipeline of exciting customer stories and build and nurture the relationships with Veeam advocates for key company engagements, and interaction with the global corporate communications and field marketing organizations to deliver high-quality assets on a regular basis.**:
**DUTIES AND RESPONSIBILITIES**:

- Enhance and maintain the roster of references in the APJ region s that can be leveraged by sales and marketing organizations to advance Veeam’s brand awareness and sales effort
- Cultivate, nurture and own these relationships end-to-end with the key reference accounts; develop a portfolio of household/Fortune 500 brands that can be used within high-level opportunities (i.e. speaking engagements at industry events etc.).
- Integrate reference program into wider Veeam marketing activities, such as campaigns, PR/AR, field marketing. Ensure a charter of excellence for the use of references
- Work with the wider teams to identify and cultivate customer references; this includes but not limited to encouraging Veeam Sales, Partners, end users, and their PR and legal departments to participate in the reference program
- Become a trusted advisor and business partner to field sales and marketing teams, to build customer relationships and utilize the customer voice in sales and marketing activities
- Serve as the primary point of contact for customer advocates/references, including suggestions for potential references and requests for references from Sales, Channels and Alliances, and AR/PR (be the owner of Veeam’s internal QC process) in the APJ regions
- Coordinate customer interviews. Edit and/or write stories/brief copywriting resources as applicable, and for approved suggestions, provide background information and contact details to the writer. Manage internal/external review, approvals and posting
- Track use of customer references, including written success studies, quotes, peer-to-peer references, audio, video, and AR/PR contacts
- Negotiate contracts with suppliers and oversee production of video references
- Special projects as assigned

**QUALIFICATIONS**
- Bachelor’s degree in Marketing, Communications, Business Administration or related area

(a combination of education and experience will be considered)
- Sales or corporate communications experience in business to business technology industry, specifically within a customer advocacy or reference role preferred
- Excellent Organization skills
- Strong organizational and project management skills
- Exceptional verbal and written communication skills for storytelling and presenting
- Soft persuasive selling skills
- Strong decision making and problem-solving skills
- Must be able to work in a fast-paced environment and effectively manage multiple projects concurrently
- Enthusiastic results-oriented

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