Global Customer Advocacy Manager

17 hours ago


Singapore VMware Full time

**Global Customer Advocacy Manager - APJ - Opportunity for Working Remotely at VMware**

At VMware, our Customers are at the core of our company shared values. As part of Customer Marketing, the Customer Advocacy Team is responsible for engaging customers in a journey to create, feature, and amplify relevant customer content and stories, through a comprehensive advocacy journey and relationship. Through meaningful customer engagements we support VMware strategic growth and advocacy.

If you are passionate about customer marketing and excited about setting up and driving new projects; if you enjoy working across different teams and functions, in a dynamic and fast-growing environment, then you would be an ideal addition to our team.

We're seeking a passionate, highly motivated, and insightful marketing professional to join a vibrant Global Customer Advocacy team where customers and telling their stories is at the center of everything we do. You will be responsible for identify and drive strategic transformational stories featuring VMware Customers, with strong integration with all marketing activities and ensuring positive long-term Customer experiences.

While managing the full process, you will leverage and collaborate with the other elements of the Customer Advocacy Team, from content creation to amplification, and will work closely with regional marketing, sales, and business units, managing the customer relationship.

You are a self-starter with the ability to work effectively in high-energy, fast-paced, cross-functional teams and can confidently communicate and work collaboratively with peers and stakeholders. You are accountable as an individual contributor, as a team member, and as part of a global cross-functional virtual team that is geographically dispersed.

You show enthusiasm, energy, and tenacity in face of challenging situations. Outcomes-orientated, with good project management and execution capabilities, you have excellent communication skills and confidence in working with a broad range of colleagues and stakeholders to drive results.
**Job Responsibilities & Key Objectives**

This position reports to the Director, Global Customer Advocacy and Loyalty. The Global Customer Advocacy Manager is a key member of the Global Customer Marketing Team.

Global Customer Advocacy Manager will focus on the entire APJ Region with the following responsibilities:

- Identify and nurture strategic customer story opportunities, develop and execute Customer Advocacy programs in the region, and support customers in telling their stories through targeted content amplification programs
- Represent APJ in global efforts through collaborating with Global Customer Marketing Teams to execute on objectives, creating and sharing best practices, and drive an integrated customer content marketing approach
- Develop content and engagements supporting focused marketing and sales initiatives through impactful customer stories in-house/ with agency partners
- Develop deep relationships with internal stakeholders (including senior level), coordinate, collaborate, and influence across functions and teams (e.g., key Solutions Marketing teams, Global Customer Advocacy Team, APJ field marketing)
- Develop deep relationships with the business (sales, customer success) and manage direct relationship with customers for program pitches, relationship management, and ongoing check-ins
- Be a trusted advisor for the team by staying informed on external and internal relevant matters and providing visibility to the APJ Programs and alignment on strategy, objectives, and APJ priorities and focus VMware Solutions areas
- Ensure regular visibility of APJ customer stories and infuse customer stories content into all VMware marketing initiatives: events, PR & AR, digital, social, comms, executive marketing, VMware Briefing Centers, and internal Comms
**Skills & Requirements**
- Minimum 5 years of direct participation or responsibility for Customer Advocacy marketing and/or building/executing similar customer engagements programs.
- Strong experience of program or project management. Have simultaneously managed multiple high-priority tasks or projects with competing deadlines, across various departments
- Superior leadership presence, with excellent cultural sensitivity, a global mindset, and a proven ability to influence and inspire across all levels of the organization and develop strong relationships with internal and external stakeholders.
- Team player with strong verbal and written communications skills, good judgment, strong fit into a rapidly changing high-tech B2B environment.
- Flexibility and willingness to work as part of a centralized, global team with roots in the region, with occasional night/early morning calls with colleagues globally
- Experience working in virtual teams and managing internal and external teams and resources, cross-functionally and cross-geography
- Fluency in English
- Limited travel, mostly within APJ and



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