Assistant Manager, CRM

2 weeks ago

Singapore Under Armour Full time

**Position Summary**:
**Essential Duties & Responsibilities**:

- Support and execute regional loyalty programme activation and marketing plan to drive business ROI.
- Manage loyalty programme day-to-day operations including upkeep of programme rewards catalogue and programme benefit fulfilment.
- Establish CRM performance dashboard and manage the distribution of CRM ROI and KPI reporting to relevant regional stakeholders.
- Develop and oversee customer lifecycle journeys with marketing automation to drive customer engagement and lifetime value.
- Coordinate execution of campaigns from end-to-end including campaign strategy, segmentation, creative briefs, content development and reporting, to support strategic brand objectives including brand key moments and product launches.
- Collaborate with internal creative and marketing partners for CRM content development and deployment.
- Ensure campaigns are delivered leveraging hyper segmentation and personalization for relevant communications at the right moment of the lifecycle.
- Track campaign KPIs and provide insights to optimise future engagements.
- Collaborate with multiple stakeholders (including brand marketing leads, channel management leads, brand activation leads, IT leads and external vendors) on CRM project implementation and enhancement.
- Manage external agency and multiple vendor relationships as related to CRM, loyalty, consumer marketing and database management.
- Pilot new technologies/vendors to enhance channel performance, working with internal teams to develop business cases, gain legal/security approval and bring pilots to life.

**Qualifications (Knowledge, Skills & Abilities)**:

- Strong/collaborative communication (verbal & written) and project management skills.
- Excellent organizational skills and attention to detail.
- Self-motivated, curious to understand/solve fundamental problems.
- Comfortable in thinking and operating with a customer-centric focus.
- Ability to digest data and translate it into clear, meaningful, and actionable insights.
- Knowledge of industry best practices for DTC communication creative and templates, segmentation, dynamic content and testing methodologies.
- Ability to think creatively and manage multiple stakeholders and working partners in developing and implementing campaigns.
- Understanding of CRM mar-tech/marketing/analytic tools - Marketing Campaign Automation, Customer Data Platform, Google Analytics
- Good to have project management with membership program renovation
- A sincere and contagious passion for sports and building Under Armour

**Education And / Or Experience**:

- Minimum 3 years of experience in direct-to-consumer business (including sport, apparel, retail, or consumer goods) with an exceptional track record in CRM, marketing, and loyalty programme
- Bachelor’s Degree in Marketing, Business Admin, or a related field

**Relocation**:

- No relocation provided

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