CRM / Assistant Manager

2 weeks ago

Singapore OSIM International Pte. Ltd Full time

**Responsibilities**:

- To initiate and implement strategic and tactical CRM campaigns and constantly review and improve the effectiveness of our customer and lead journey
- Oversee and manage the OSIM Elites Rewards Program together with the CRM Executives to ensure the targets set for enrolment of New customers and Retention of Existing customers are met
- Identify key customer contact strategies and develop differentiated approach for different OSIM Elites tiers.
- Lead CRM Executives to brainstorm and implement contents for OSIM Elites to drive engagement with customers, which includes but not limited to Membership events
- Lead the brief for all OSIM Elites Communications and Collaterals development and contents to other departments
- To lead and oversee the preparation of monthly reports for management and operations team's review
- Improve the performance of marketing investment (ROI) through monthly post-campaign analysis
- Monitoring data accuracy and initiate appropriate actions to increase data accuracy
- Work closely with internal stakeholders to fine tune the Client-telling app based on the test launch feedback and integration of POS and Sitecore

**Job Requirements**
- Minimum 5 years extensive experience of CRM marketing, designing, developing, and executing CRM, Loyalty, Customer Lifecycle programs
- Bachelor’s degree (preferably in Marketing or Business)
- Advanced level of computer literacy in Microsoft Office, especially Excel
- Deep analytical acumen and understanding of data-driven marketing principles that drive ROI
- A confident and articulate communicator and has excellent written and verbal communication skills, including deck development
- High intellectual curiosity, drive, determination, and self confidence and is a team player with interpersonal skills
- Attention to details, highly organized, structured thinker and critical thinker with an ability to translate data to actionable insights
- Technical knowledge of CRM and Marketing Automation solution will be advantageous-e.g. SAP Hybris (desired), Adobe Marketing Cloud, Salesforce Marketing Cloud, Microsoft Dynamics, Eloqua

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