CRM Manager Apac

22 hours ago

Singapore Merlin Entertainments Full time

**CRM Manager APAC**:

- Job ID
- 2025-8291
- Brand
- Merlin Entertainments - Corporate
- Employment Type
- Full-Time
- Location
- JP-Tokyo

**What you'll bring to the team**:
**Campaign Execution & Management**:

- Assist in the execution and delivery of CRM campaigns, ensuring they are tailored to specific customer segments and aligned with business objectives.
- Build and deliver a regional marketing campaign calendar with customers across channels to drive revenue and improve conversion in the Ecommerce space.
- Monitor campaign performance and optimise in real-time to improve customer engagement and conversion rates.

**Customer Segmentation & Personalisation**:

- Work with the Senior CRM Manager to develop targeted customer segmentation strategies based on behavioural, demographic, and transactional data across CRM as well as 1PD use in digital paid media.
- Implement personalised messaging and tailored campaigns based on customer preferences, purchase history, and interaction patterns.
- Collaborate with other marketing teams to integrate CRM initiatives into broader cross-channel campaigns.

**Data Analysis & Reporting**:

- Track, analyse, and report on key CRM performance metrics (e.g., open rates, click-through rates, conversion rates, customer lifetime value).
- Provide insights and recommendations to optimise CRM efforts based on data-driven analysis.

**Collaboration & Optimisation**:

- Work closely with the Senior CRM Manager to refine and enhance the CRM strategy through continuous AB testing, optimisation, and feedback loops.
- Support the Senior CRM Manager to deliver data growth campaigns by working with other functions (marketing and ecommerce).
- Collaborate with the marketing, content, and ecommerce teams to ensure seamless cross-channel customer experiences.
- Keep up-to-date with industry trends, tools, and best practices including data protection, proposing new ways to enhance CRM activities and customer engagement.

**Qualifications & Experience**:
**Posted Salary Range**:

- Competitive

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