APAC CRM Lead

APAC CRM Lead (Customer Relationship Management) role at Invesco Asia Pacific. Join to apply.

As one of the world's leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.

• Generous annual leave plus flexible paid time off
• Hybrid work schedule
• Learning and development programs
• Health & wellbeing benefits
• Parental Leave benefits
• Employee stock purchase plan (if applicable in your region)

We are seeking a strategic, technically adept and engaging CRM Leader to drive the overarching CRM vision and execution across the APAC region. This role is pivotal in shaping and aligning regional CRM strategies with regional & global objectives, spearheading the transformation and optimization of capabilities, architecting scalable solutions, and lobbying adoption & usage. Key responsibilities include but not limited to:

• Regional Strategy & Global Alignment:
• Define and execute the regional CRM strategy in alignment with global roadmaps
• Act as the strategic CRM lead for APAC, collaborating with global counterparts to influence platform direction and advocate for regional priorities
• Serve as the primary CRM liaison between APAC and global technology teams, and build strong ties with EMEA and NA CRM teams, ensuring seamless integration of global initiatives into the regional context.
  • Strategic Leadership & Transformation:
  • Define and execute a forward-looking CRM strategy that drives operational efficiency and business growth across APAC
  • Champion the transformation of CRM processes, identifying opportunities to streamline workflows and enhance user experience
    • Training, Change Management & User Enablement:
    • Act as a CRM evangelist, promoting platform adoption and showcasing the value of CRM-driven insights across the organization
    • Diagnose current state issues, lead change management efforts for new features and enhancements, ensuring high adoption and minimal disruption
    • Design and deliver targeted training programs and enablement materials tailored to diverse user groups
    • Foster a data-driven culture by promoting the use of dashboards, reports, and actionable insights to support strategic decision-making
      • Solution Architecture & Platform Integration:
      • Lead the design and implementation of scalable, integrated CRM solutions, ensuring alignment with enterprise architecture and data governance standards
      • Oversee end-to-end architecture and integration of Salesforce with internal systems (e.g., client, contact, and financial data platforms), ensuring data consistency and operational efficiency
      • Translate business needs into clear, actionable user stories and manage the full delivery lifecycle, including UAT and stakeholder sign-off
      • Act as the escalation point for complex CRM issues, coordinating resolution with global teams
        • Data Stewardship & Governance:
        • Serve as a data steward for CRM in APAC, ensuring data is structured, governed, and maintained to the highest standards
        • Define and enforce data governance policies, including data quality, cleansing, transformation, and lifecycle management
        • Collaborate with global data teams to ensure regional data practices align with enterprise-wide standards and compliance requirements
          • Senior Stakeholder Engagement:
          • Build trusted relationships with senior APAC business leaders, acting as a strategic advisor on CRM capabilities and opportunities
          • Effectively communicate complex CRM concepts and value propositions to executive stakeholders
            • Team Leadership & Capability Development:
            • Manage and mentor a high-performing CRM team, fostering a culture of innovation, accountability, and continuous improvement
            • Define and implement new CRM capabilities that drive business value, from ideation through to delivery and adoption
            • Prioritize and manage the regional CRM backlog, balancing quick wins with strategic initiatives
            • Work in collaboration with Experience, Platform and Analytics leaders within the Digital Experience team – bridging Marketing and Distribution functions using Salesforce as the conduit
            About your background
            • University qualification in Business, Information Systems, or related field
            • 8+ years of hands-on Salesforce experience in a global organization, from financial services, technology, consulting or relevant industries
            • Salesforce Administrator Certification advantageous; additional certifications (e.g., Advanced Admin, Platform App Builder) are also a plus
            • Proven experience in regional strategy development, solution architecture, and global stakeholder engagement
            • Demonstrated success in leading teams, managing backlogs, and delivering new CRM capabilities
            • Strong understanding of data architecture, relational databases, and integration frameworks
            • Experience in data governance and stewardship, with a focus on maintaining high data quality and compliance
            • Familiarity with Agile/Scrum/SDLC methodologies; certifications like PMP, ITIL, or Six Sigma are advantageous
            • Strategic thinker with a strong sense of ownership and a passion for enabling business success through technology
            • Excellent communicator and influencer, capable of navigating complex stakeholder environments
            • Proactive, organized, and adaptable, with a strong focus on outcomes and continuous improvement
            • High integrity and a collaborative mindset
            How to Apply
            • Apply for the role directly at Invesco Careers: Careers at Invesco | APAC
            To know more about us
            • About Invesco:
            • About our Culture:

Full Time / Part Time

Full time

Worker Type

Employee

Job Exempt (Yes / No)

No

Workplace Model

At Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least four days a week, with one day working outside an Invesco office.

Invesco's culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal opportunity employment efforts comply with all applicable local laws governing non-discrimination in employment. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within twelve weeks may consider their application unsuccessful. All related information will be kept in our file for future recruitment purposes. When there are vacancies in our subsidiary or associate companies, we may transfer the application to them for consideration of employment. Under the Personal Data (Privacy) Ordinance, job applicants have a right to request access to, and to request correction of, Personal Data in relation to the application. If job applicants wish to exercise these rights, they should contact the Human Resources department.

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