APAC Regional CRM Strategist

1 week ago

Singapore beBeeStrategy Full time $120,000 - $140,000
Job Overview

The APAC System Strategy and Operations Lead will develop and execute a comprehensive go-to-market strategy for CRM and transaction systems. This involves cross-functional collaboration, market analysis, and implementing innovative strategies to drive adoption and maximize revenue.

Key Responsibilities
  1. Develop and implement a GTM strategy for CRM and transaction systems across the APAC region, including guidelines for data management, user behavior, content management, permission protocols, and enablement.
  2. Collaborate with various departments, external partners, and stakeholders to ensure platform alignment with broader organizational goals; manage user engagement and support, address user concerns, provide support and escalation, and facilitate user engagement to enhance user experience and satisfaction.
  3. Define and segment the target market to tailor strategies for different customer, market, and user needs. Lead cross-functional teams including product management, sales, marketing, and customer support to ensure cohesive strategy and execution.
  4. Ensure consistent and compelling messaging across all channels and materials; provide ongoing support and coaching to sales teams to drive CRM adoption and customer success.
  5. Develop and implement sales enablement programs to equip the sales team with tools, training, and resources needed to sell the CRM system effectively.
  6. Establish KPIs and metrics to track the effectiveness of GTM initiatives.
Qualifications
  • Proven experience in product marketing, operations, management, or related field, with a focus on CRM systems or software solutions; leadership experience with regional/global teams and cross-functional collaboration with global stakeholders.
  • Bachelor's degree in Computer Science, Business, or related field; MBA preferred. Fluency in English; executive-level presentation and communication skills.
  • In-depth understanding of APAC monetization, business, and sales activities.
  • Strategic thinking and problem-solving skills with a track record of turning complex challenges into actionable plans.
  • Excellent program, project, and process management abilities; experience in large-scale solution implementation/program roll-out; project management certification a plus.
  • Data-driven thinking with ability to build compelling narratives and simplify marketing messaging for diverse audiences.
  • Experience working with product teams and influencing product roadmap design and management; CRM management experience preferred.
About Us

We're a leading short-form mobile video destination committed to inspiring creativity and bringing joy. Our mission is to empower users to express themselves, discover, and connect.

Why Work with Us

We foster a culture of curiosity, humility, and innovation to achieve breakthroughs as one team. We celebrate diverse voices and strive to reflect the communities we reach.

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