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CRM & Loyalty Lead - Apac

3 weeks ago

Singapore The Cooper Companies Full time

**Job Summary**:
CooperVision is a global leader in the contact lens industry, dedicated to helping improve the way people see every day. Achieving that goal takes the collaboration of team members with wide-ranging skills; from scientists and researchers, to manufacturing and operations experts, to sales and marketing professionals.

At CooperVision, our effort to improve lives begins with our employees. We are committed to developing people as a key global differentiator and our most important asset. We empower employees to succeed, rewarding great thinking and hard work with competitive pay, comprehensive benefits, and with a special focus on wellness. Our commitment to our core values and a diverse, inclusive, employee-centric culture fuel a deeply engaged, high performing organization.

CooperVision employees pride themselves on being proactive, innovative, flexible and friendly. That’s a strong reflection of our corporate culture—and part of the reason CooperVision may be a great workplace for you.

**Knowledge, Experience and Qualifications**:

- Bachelor's degree in marketing, business administration, or related field.
- 5+ years of experience in CRM or Loyalty management or related field.
- Strong understanding of CRM principles and best practices.
- Experience managing and optimizing loyalty programs
- Strong analytical and data-driven mindset, with problem-solving skills
- Excellent communication and project management skills, with the ability to work effectively in a cross-functional team environment.

**Key Accountabilities**:

- Develop and execute CRM/Loyalty strategies that align with brand and business objectives, driving customer engagement and brand loyalty.
- Collaborate with cross-functional teams to create and manage the CRM/Loyalty roadmap, ensuring a seamless and consistent user experience across all touchpoints.
- Conduct user research and analysis to establish customer journey
- Collaborate with marketing, commercial team to create a seamless engagement plan across customer journey
- Design and develop regional loyalty/reward program
- Drive collaboration with external partners
- Monitor and report on key performance metrics including traffic, engagement, and conversion rates, retention rate, leveraging data to drive optimization and continuous improvement.

CooperVision is a global leader in the contact lens industry, dedicated to helping improve the way people see every day. Achieving that goal takes the collaboration of team members with wide-ranging skills; from scientists and researchers, to manufacturing and operations experts, to sales and marketing professionals.

At CooperVision, our effort to improve lives begins with our employees. We are committed to developing people as a key global differentiator and our most important asset. We empower employees to succeed, rewarding great thinking and hard work with competitive pay, comprehensive benefits, and with a special focus on wellness. Our commitment to our core values and a diverse, inclusive, employee-centric culture fuel a deeply engaged, high performing organization.

CooperVision employees pride themselves on being proactive, innovative, flexible and friendly. That’s a strong reflection of our corporate culture—and part of the reason CooperVision may be a great workplace for you.