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Growth Manager

2 weeks ago

Singapore Love Bonito Full time

**About Us**

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Japan, Hong Kong SAR China and United States of America.

Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right).The role

You will be responsible for contributing to the overall growth strategy across digital and retail touchpoints for the Singapore and International sites. You will play a pivotal role in the development of Love, Bonito’s brand in our focus markets by leveraging CRM and our loyalty program as main levers. In this role, you will have direct interactions with our Senior Leadership and Executive Team, you will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase.

**You should have / be**
- A passion for full-funnel growth with superior analytical acumen
- A genuine interest in fashion and general female consumer products
- An ability to think & work strategically and systematically
- A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast
- Strong project management, multitasking and execution abilities
- Strong communication skills to inspire and influence internal stakeholders (HQ or Markets) communication and persuasion skills with both internal and external stakeholders
- Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together, Growth Mindset

**Main responsibilities**
- Be the proud owner and champion of our CRM engine & the LBCommunity+ Loyalty program
- Lead a team of 1-3 executives to drive customer activation, retention and new monetization opportunities
- Strategise with the broader Growth team, Analytics, Brand Campaigns Pillar and Product team to drive member sign-ups, conversions and improve customer lifetime value (CLTV)
- Actively strategize and plan new initiatives with data and analysis of user behaviour to create segmented campaigns with relevant content, and improve on them with regular and focused testing
- Strategize and work closely with various stakeholders to execute Mega Campaigns and ensure seamless execution and customer experience to drive loyalty
- Understand product lines and LBCo+ offerings inside out and leverage customer insights to better segment, target and reach potential customers
- Own achievement and improvement of main growth and loyalty metrics including:

- Active Customers
- Retention
- CLTV
- Loyalty sign-ups & tier upgrades
- Loyalty program & CRM initiatives ROI
- Drive growth initiatives from planning to execution for SG and International Market segments (SEA, North Asia and Asia Diasporas)
- Present and share learnings from growth initiatives an an on-going basis with the broader organization to ensure best practices and learnings are implemented across the company
- Manage third-party platforms, vendor relationships and evaluate new internal tools and third party systems that could drive new optimizations and growth opportunities
- Research competitors and their strategies to find the gaps in the industry

**Requirements**:

- 5 years of relevant work experience with loyalty programs and CRM campaign management
- Experience working in a fast growing consumer company, with an interest in e-commerce and fashion
- Experience scaling customer acquisition, retention and driving CLTV while managing budget constraints
- Experience defining, executing, and iterating a growth strategy
- Proven experience in leading and managing a team
- Proficient in Excel
- Comfortable working with data & experience with SQL and data analytics tools
- Track record of strong stakeholder engagement and management experience
- Strategic and able to communicate CRM & Loyalty vision to all levels of management
- Proactive and ready to jump in hands-on when required

**Benefits**

1. Flexible Work Arrangement
- Work from _anywhere*_
- Hybrid work and adjustable hours - as long as present during our core working hours

2. Staff Wellness
- Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursem