CRM Loyalty Lead Apac

2 weeks ago

Singapore The Cooper Companies Full time

Develop and execute CRM that align with brand and business objectives, driving customer engagement and brand loyalty.

**Knowledge, Experience and Qualifications**:

- Bachelor's degree in marketing, business administration, or related field.
- 5+ years of experience in CRM or related field.
- Strong understanding of CRM principles and best practices.
- Experience managing Salesforce Marketing Cloud
- Strong analytical and data-driven mindset, with problem-solving skills

Excellent communication and project management skills, with the ability to work effectively in a cross-functional team environment.
- Collaborate with cross-functional teams to create and manage the CRM roadmap, ensuring a seamless and consistent user experience across all touchpoints.
- Conduct user research and analysis to establish customer journey through SFMC
- Collaborate with marketing, commercial team to create a seamless engagement plan across customer journey
- Design and develop regional loyalty/reward program
- Drive collaboration with external partners
- Monitor and report on key performance metrics including traffic, engagement, and conversion rates, retention rate, leveraging data to drive optimization and continuous improvement.

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