CRM & Loyalty Manager

3 days ago

Singapore Castlery Pte Ltd Full time

We’re rethinking homes for how people really live, and we’re looking for a
CRM & Loyalty Manager to join our
Marketing
team to help shape the future of living—one thoughtful detail at a time.
From strategy to storytelling, Marketing powers brand and business growth at Castlery.
What you'll be doing:
1. Develop a Comprehensive Global CRM Strategy
Audit and clean up existing CRM processes, initiatives, tools, and data (Phase 1, i.e. first 3 month focus).
Create a scalable global CRM framework, ensuring alignment with business goals and market-specific needs.
Develop and evolve trigger lifecycle flows for CRM channels, and collaborate with product/tech teams for more advanced user flows.
Define key customer lifecycle stages and establish tailored strategies for acquisition, engagement, retention, and reactivation.
Build dashboards and reporting mechanisms to track CRM and loyalty performance, providing regular updates to stakeholders.
Grow and optimize Castlery’s Loyalty Program.
Bring in thought leadership and industry best practices.
Develop annual strategy and roadmap for each of our markets.
Drive monthly channel performance reviews and strategy.
Coach the Country CRM teams to adopt best practices and to setup benchmarks.
Own the onsite subscription flow and collaborate with product/onsite teams .
3. Achieve Measurable Business Impact
Able to measure and quantify the impact of CRM channels towards business.
Able to measure the metrics across customer touch points and lifecycle.
Able to break down into operational metrics and levers to drive the growth.
Able to set the right benchmark and targets.
What you need to succeed:
Minimum 8-10 years of experience in CRM, or lifecycle marketing, preferably within a global or regional scope.
Strong analytical mindset with the ability to measure the impact and drive growth opportunities.
Proven success in building and managing CRM strategies that drive measurable business outcomes.
Experience with CRM platforms and loyalty program tools.
Proficiency in customer segmentation, lifecycle marketing, and omnichannel campaign execution.
Excellent communication and collaboration skills, with the ability to influence stakeholders and lead teams effectively.
Built for Real Life, Designed for What’s Next
At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.
Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.
If you believe that good homes create good lives, come build with us.
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