CRM & Loyalty Manager

3 days ago

Singapore Castlery Pte Ltd Full time

We're rethinking homes for how people really live, and we're looking for a CRM & Loyalty Manager to join our Marketing team to help shape the future of living—one thoughtful detail at a time.

From strategy to storytelling, Marketing powers brand and business growth at Castlery.

What you'll be doing:

1. Develop a Comprehensive Global CRM Strategy

  • Audit and clean up existing CRM processes, initiatives, tools, and data (Phase 1, i.e. first 3 month focus).
  • Create a scalable global CRM framework, ensuring alignment with business goals and market-specific needs.
  • Develop and evolve trigger lifecycle flows for CRM channels, and collaborate with product/tech teams for more advanced user flows.
  • Define key customer lifecycle stages and establish tailored strategies for acquisition, engagement, retention, and reactivation.
  • Build dashboards and reporting mechanisms to track CRM and loyalty performance, providing regular updates to stakeholders.
  • Grow and optimize Castlery's Loyalty Program.
  • Bring in thought leadership and industry best practices.
  • Develop annual strategy and roadmap for each of our markets.
  • Drive monthly channel performance reviews and strategy.
  • Coach the Country CRM teams to adopt best practices and to setup benchmarks.
  • Own the onsite subscription flow and collaborate with product/onsite teams .

3. Achieve Measurable Business Impact

  • Able to measure and quantify the impact of CRM channels towards business.
  • Able to measure the metrics across customer touch points and lifecycle.
  • Able to break down into operational metrics and levers to drive the growth.
  • Able to set the right benchmark and targets.

What you need to succeed:

  • Minimum 8-10 years of experience in CRM, or lifecycle marketing, preferably within a global or regional scope.
  • Strong analytical mindset with the ability to measure the impact and drive growth opportunities.
  • Proven success in building and managing CRM strategies that drive measurable business outcomes.
  • Experience with CRM platforms and loyalty program tools.
  • Proficiency in customer segmentation, lifecycle marketing, and omnichannel campaign execution.
  • Excellent communication and collaboration skills, with the ability to influence stakeholders and lead teams effectively.
Built for Real Life, Designed for What's Next

At Castlery, we've spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.

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