Partner Marketing Manager

2 weeks ago

Singapore ANAPLAN ASIA PTE. LTD. Full time
Roles & Responsibilities

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture.

Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self

We are seeking a collaborative and tenacious Partner Marketing Manager to drive APAC partner marketing strategy and program execution while strengthening our relationships with all partners in APAC. You will be responsible for developing and executing co-marketing initiatives, demand generation programs, and go-to-market (GTM) strategies that accelerate joint pipeline growth and revenue through and with our partners.

Your Impact

Partner Marketing Strategy & Execution

  • Develop and execute a comprehensive partner marketing strategy that aligns with Anaplan's business objectives.
  • Collaborate with global system integrators (GSIs), technology partners, and strategic alliances to create co-branded marketing campaigns and content.
  • Drive joint value propositions, ensuring partners understand and effectively communicate Anaplan's market differentiation.
  • Optimize the go-to-market strategy, ensuring seamless integration between Anaplan's direct sales teams and partner-led initiatives.
  • Project manager and leader of the APAC partner approach to yearly Anaplan Connect packages to encourage partners to participate in marketing activities. Must align with the global lead on Anaplan partner connect packages.

Demand Generation & Campaigns

  • Design and implement joint demand generation programs that increase lead acquisition, pipeline acceleration, and customer expansion.
  • Oversee co-marketing funds (MDF) allocation, ensuring partners maximize their marketing impact and ROI.
  • Develop high-impact partner events, webinars, and account-based marketing (ABM) initiatives to drive engagement and sales pipeline.
  • Leverage digital marketing, paid media, and content marketing to amplify partner-led campaigns.

Partner Enablement & Relationship Management

  • Work closely with partner sales teams to enhance alignment and execution of joint marketing initiatives.
  • Establish metrics and KPIs to track the performance of partner marketing programs, providing insights and recommendations for continuous improvement.
  • Foster strong relationships with internal stakeholders (partner alliances, partner operations, and field marketing) to ensure seamless execution of partner-driven opportunities.
  • Establish a communication cadence with APAC partners to ensure they are aware of marketing opportunities
  • Support and maintain accurate marketing materials in the global partner portal
  • Strongly align with the APAC Alliances team

Your Qualifications

  • 5+ years of experience in B2B partner marketing, alliances, or channel marketing, preferably in enterprise SaaS or software.
  • Proven track record of executing partner-led demand generation programs that drive measurable business impact.
  • Strong understanding of go-to-market strategies, joint value propositions, and partner sales motions.
  • Experience working with global system integrators (GSIs), cloud providers (AWS, Microsoft, Google), or technology alliances.
  • Excellent project management and cross-functional collaboration skills.
  • Ability to think strategically while executing with precision in a fast-paced, results-driven environment.
  • Strong analytical mindset with experience in marketing analytics, ROI measurement, and reporting.
  • Exceptional communication, storytelling, and relationship-building skills.
  • Strong Analytical background preferred.

Our Commitment to Diversity, Equity, Inclusion and Belonging

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclaimer

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.

Anaplan does not:

  • Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
  • Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication.

All emails from Anaplan would come from an email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to before taking any further action in relation to the correspondence.

Tell employers what skills you have
Market Research
Marketing Strategy
Relationship Management
Channel
Direct Sales
Demand Generation
B2B
Digital Marketing
SaaS
Anaplan
Storytelling
Marketing Analytics

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