Partner/channel Marketing Manager

6 days ago

Singapore Microsoft Full time

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us to achieve our mission.

The Device Partner Sales (DPS) team plays a critical role in achieving this mission. We build, market and sell intelligent edge and intelligent cloud devices and solutions with partners, including OEMs, device distribution channels, original design manufacturers, and Silicon providers. We work closely with our device ecosystem and internal business groups to build devices that consume our cloud, innovate with device partners, and transform how we sell devices and services with partners.

Opportunities in DPS are expansive because we span the entire product lifecycle - from incubation, prototyping, and portfolio planning to the design-in, sell-in, and sell-through motions that help our partners engage consumers, students, and businesses worldwide. As a member of our team, you’ll be part of growing a multi-billion-dollar business, charting new areas of innovation, and contributing to our partnership engagements that build, market and launch devices and solutions worldwide. You will also be part of a people-first culture leading with inclusion and values that supports a growth mindset, diversity, and inclusion. If that appeals to you, it’s an exciting time to be here in DPS.
MSFTDPS, #MSFTGPS

**The Opportunity**

You will be working with one of Microsoft’s largest and most strategic global partners. The Regional Marketing Manager for Asia Pacific, Japan and China (APJC) leads our co-marketing strategy with this partner across a key region with a focus on strategies and programs that: 1) support the growth of core business metrics, 2) accelerate our business transformation focused on growing device and subscription metrics related to the Microsoft Cloud and 3) set examples in Asia that can be exported globally in order to help our partner and customers realize their full potential around the world

**Responsibilities**:
**Strategic Planning**
- Represent Microsoft as the strategic marketing lead across all levels of the Partner organizations. Articulate and land Microsoft’s short
- and long-term marketing strategies and programs, negotiating maximum value for Microsoft while striving for high Customer/Partner satisfaction.
- Land Marketing investments effectively with Partner in alignment with Microsoft strategy and solution areas
- Oversee the design and implementation of Partner marketing plans at the regional and subsidiary level to ensure maximum business impact in a fully compliant manner. (MNA and Marketing lead create the plans at local level.)
- Develop and land a regional marketing strategy aligned with region partner BDMs priorities, and ROI monitoring, in support of the sales strategy.
- Identify and drive regional partner-specific marketing opportunities, understanding WW and regional competitive landscape.
- Partner closely with regional channel executive to align marketing strategy and priorities with sales priorities.
- Lead programmatic definition of highly targeted investments and campaigns, working closely with partner to help execute, sharing best practices and successful strategies.

**Business Operational Excellence**
- Deliver excellence in budget planning and management, owning the rhythm of business checkpoints both internally and externally to ensure shared metrics accountability and proactive course correction as needed.
- Help land and execute key experiential and transactional marketing campaigns with our Partners to drive sales across our product portfolio; in parallel, empower the field execution team with the right amount of strategic guidance and coaching.
- Drive business management excellence and compliance in managing all marketing investments.

**Cross Group Collaboration**
- Partner closely with local contacts (marketing managers, channel executives) to manage investments and campaigns.
- Become the customer advocate for our Partners within the DPS division and the Windows Business Group, evangelizing their products, marketing plans, initiatives, and results to cross-organizational stakeholders, as appropriate.

**Insights and Analysis**
- Identify trends in partner and competitor activity to anticipate long-term needs and potential risks in order to propose appropriate high impact creative marketing solutions; tackle complex marketing challenges and problem solve using solid business rationale.
- Uses advanced data research to find customer and competitive insights that are not self-evident and that inform scenarios and/or marketing strategy.
- Tests insights to validate authenticity, extensibility, and predictability.

**Diversity & Inclusion**:

- To realize our mission to em

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