Vertical Markets and Partners Manager

4 days ago

Singapore BELFOR (ASIA) PTE LTD Full time

As part of our new business model restructure and marketing approach, we have an immediate opening for the role of Vertical Markets and Partners Manager.

BELFOR is in the disaster recovery business; the company brings together proprietory knowledge, experience and resources to enable companies affected by disaster incidents to recover quickly, and return to usual business.

The Vertical Markets and Partners Manager is responsible two key areas within BELFOR, firstly _Developing, managing, Promoting, and Monitoring our Partnerships _; and secondly _Driving our Vertical Markets Strategies _within the region.

**Key job responsibilities
Vertical Marketing
- Conduct Vertical Market Research and identify vertical target markets that are prone to disasters or the need for BELFOR services
- Drive Industry engagement in identified vertical markets to establish the BELFOR brand and service portfolio in those markets
- Create communications packs, sales training, and solutions for different vertical markets (e.g., Food Industry. Understanding terminology, standards, and expectations in that industry and training so that our salespeople are able to address customers in that market)
- Support the regional countries with templates, reviews and information packs around different verticals to allow them to research verticals in their region, create a decision matrix, understand the local requirements and create local presentations, content to market in that space
- Work with the global BELFOR team to align content and share content on vertical markets
- Support in the creation of material for industry engagement
- Drive a multi-disciplined team in building a solutions pack for each vertical

Partner Management
- Develop partner engagement toolkits (templates, business models, data sharing on sales/savings, customer success data etc)
- Develop Partner Enablement toolsets (training courses, sales and marketing collateral etc)
- Develop and drive a Partner Engagement model to allow different types of partnerships to exist and to build on those partnerships through closer engagement. (Broker, Loss Adjustors, Insurance companies, Real Estate owners etc)
- Develop current partner relationships from their current levels to higher levels by outlining additional engagement opportunities and working with the Key partner contact to implement
- Develop and Drive Partner Newsletters
- Drive Partnerships to the next level
- Manages our RedAlert Program in Asia Pacific

**Job Knowledge /Requirement**
- Degree in Marketing, Business Management (Marketing) or equivalent
- Ability to transform research and industry insights into impactful marketing content
- Relevant working experience on Verticial Market Engagement
- Experience in the insurance industry would be a advantage
- Cross border and international exposure
- Fluency, confident, energetic and highly motivated
- Forward-thinking and resourceful
- Excellent cross-functional collaboration skills with ability to influence

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