Vertical Marketing Lead, Apac

2 weeks ago

Singapore Facebook App Full time

**Responsibilities**:

- Set the vision for vertical marketing across APAC, building robust marketing plans that align with and deliver against core business goals
- Turn industry research and insights into powerful storytelling and marketing content that spans narratives, campaigns, case studies and sales toolkits
- Originate thought leadership that showcases how Meta can solve key advertiser challenges and help transform business for the digital age
- Build strong relationships with key industry partners to take storytelling and thought-leadership to market
- Partner and collaborate closely with country and regional marketing teams, sales, product marketing and marketing science to bring vertical marketing strategies to life

**Minimum Qualifications**:

- 8+ years of experience in product or brand marketing
- Knowledge of the eCommerce or CPG industry. Agility to transfer skills across multiple verticals is a must
- Proven experience in turning research and industry insights into impactful marketing content and programs
- Exceptional cross-functional collaboration skills with proven ability to influence

**Preferred Qualifications**:

- 8+ years of experience in product or brand marketing
- Knowledge of the eCommerce or CPG industry. Agility to transfer skills across multiple verticals is a must
- Proven experience in turning research and industry insights into impactful marketing content and programs
- Exceptional cross-functional collaboration skills with proven ability to influence

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

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