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Head of Product Marketing

2 weeks ago

Singapore TikTok Full time

**About Us**:
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

**About the Role**:
TikTok is a platform rooted in creativity and has played a critical role in enabling positive creative expression with our global community of users & creators. We are looking for an experienced product marketing leader with a track record of bringing campaigns and products to market to lead our key Global Product Verticals and the APAC Product Marketing organization. Based out of Singapore, this is a critical role that requires strong partnerships with cross-functional and regional teams to accelerate adoption and increase understanding and comprehension of key TikTok product verticals across audiences and countries.

This marketing leader will manage and grow a high performing team of product marketers to drive globally consistent product launch strategies and prioritization, while also spearheading locally customized positioning, messaging and creatives for APAC markets. This leader will also grow org capabilities and execution across competitive strategy, user insights, measurement and regional storytelling.

**What You'll Do**:

- Lead and grow a high-performing product marketing team across multiple countries, to drive global strategies and localized execution
- Be the voice of Product to Marketing, and the voice of Marketing to Product: drive alignment across product and business teams for the purpose of unifying our vision and goals for key user audiences in local markets.
- Understand and evangelize for the needs of users on TikTok, actively identifying gaps and opportunities to better serve local audiences.
- Spearhead global consistency in product marketing launch strategies and execution, including prioritization, messaging hierarchy, product value prop and positioning, and go-to-market plans
- Develop our APAC product strategies, narratives and campaigns to be locally relevant and customized, as well as build local go-to-market strategies & measurement plans that support key adoption & awareness goals ; drive local creative development/localization, user targeting and channel strategies
- Manage high-priority, fast moving decisions and communications regarding our product and go-to-market strategy - both globally for key product verticals, as well as for the APAC region
- Partner closely with leaders in product, marketing, PR, operations, strategy and finance to ensure seamless cross-functional coordination. Be the glue between teams and our users.
- 12+ years marketing experience at mobile/tech/consumer products used by millions, ideally in product marketing
- Experience in influencing at various levels within an organization, especially product, engineering and/or technical teams
- Global experience, with a deeper APAC market expertise, is a plus
- Experience in conceptualizing, planning and launching marketing campaigns, and driving awareness & adoption of new products and services; owning and achieving key performance indicators
- Experience leading and mentoring a diverse team across countries
- Passionate about TikTok and our mission
- Comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization
- Charismatic, compelling speaker and strong oral & written communication skills for internal and external forums
- Fluency in Mandarin is a plus but not a must as the role will work closely with Chinese stakeholders.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.