Senior Marketing Executive

1 week ago

Singapore Vertical Institute Full time

Vertical Institute prepares individuals for the jobs of tomorrow. We are at the forefront of tech education, providing cutting-edge courses to individuals eager to upskill and stay relevant in today’s rapidly changing world. We specialize in teaching in-demand skills, building the next generation of changemakers and inventors through our world-class tech bootcamps in data analytics, AI, cybersecurity, UX/UI, and beyond.

Vertical Institute is accredited as an Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and The Institute of Banking & Finance Singapore (IBF).

We are seeking a dynamic Senior Growth Marketing Executive to join our team. This role is ideal for a strategic thinker who is passionate about leveraging marketing to drive business growth and brand engagement. As a key member of our marketing team, you will develop and execute innovative marketing strategies aimed at boosting our student enrolment and enhancing our market presence.

Key Responsibilities
- Work with cross-functional teams (creative, performance marketing, tech and SEO) to establish marketing strategies to support Vertical Institute’s revenue goals
- Develop and implement comprehensive marketing strategies to increase brand visibility and student acquisition.
- Manage the strategy of social media platforms (including Facebook, Instagram, LinkedIn, Instagram, TikTok, YouTube) and drive content creation with our design team.
- Spearhead the experimentation of new growth tactics and channels.
- Provide insights and reports on marketing performance to senior management.
- Be able to create effective short-form video content for social media

**Requirements**:

- Bachelor's degree in Marketing, Business, or related field.
- At least 3 years of experience in a marketing role, with a proven track record of success in digital marketing.
- Strong analytical skills and experience with data-driven decision making.
- Excellent communication and teamwork skills, with the ability to work cross-functionally.
- Strong analytical, leadership, and communication skills.
- Proficient in using modern marketing tools and platforms.
- Passionate about tech education and the mission of Vertical Institute.

What We Offer:

- Flexible work-from-home arrangement.
- Competitive salary.
- Opportunity to work in a fast-paced, dynamic, and innovative environment.
- A collaborative and inclusive work environment.
- Chance to make a meaningful impact on learners' careers and lives.

Pay: $2,800.00 - $5,000.00 per month

**Benefits**:

- Dental insurance
- Health insurance

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 1 year (preferred)

Work Location: In person

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