Field Marketing Manager

3 days ago


Singapore Logicalis Group (DE) Full time

Field Marketing Manager in Singapore at Logicalis
As Architects of Change, Logicalis' focus is to design, support and execute clients' digital transformation by uniting their vision with their technology expertise and industry insights. The company, through its deep understanding of key IT industry drivers such as security, cloud, data management and IoT, can address customer priorities such as revenue growth and business, operational efficiency, innovation, risk and compliance, data governance and sustainability.
We strengthen our purpose: to design, support, and execute our customers' digital transformation by converging their vision with our technological expertise and knowledge of the industry. The brand refresh underpins both the evolution of Logicalis' positioning as well as our strategic vision for growth.
Shape the Future of Tech Marketing in APAC
Are you ready to lead marketing initiatives that will establish a technology powerhouse across Asia Pacific? Join Logicalis as our Field Marketing Manager and be at the forefront of our regional expansion and brand evolution.
Based in our Singapore headquarters, you'll spearhead field marketing strategies that amplify Logicalis' presence within Singapore and the wider region. This role offers you the unique opportunity to blend local market expertise with regional brand building, directly contributing to our vision of becoming APAC's premier digital transformation enabler.
Your Key Responsibilities
You'll drive results through:
Creating and executing targeted demand generation campaigns (including brand, events, digital, content) that fuel our sales pipeline and revenue growth
Building strong partnerships with sales teams, content creators, and vendor partners to deliver marketing initiatives that resonate in market
Measuring campaign effectiveness and translating data into actionable insights for stakeholders
Reviewing plans with vendor partners to uncover opportunities for marketing funds and fulfill investment plans
Driving and managing internal events and communications, including win of the week, Quarterly All Hands, Sales Kick off and internal newsletters, to keep the team informed and engaged
Collaborating closely with the VP, Marketing Asia Pacific to create and align the field marketing strategy for the region
Developing and delivering impactful, relevant content for target audiences
What Success Looks Like
In this role, you'll:
Lead Singapore's field marketing activities while supporting broader APAC initiatives
Transform marketing strategies into measurable business outcomes
Build and maintain strong relationships across internal teams and external partners
Deliver campaigns that strengthen our brand and drive revenue growth
Develop local vendor partnerships to maximize marketing resources and impact
Enhance internal communication and employee engagement across the region
Ideal Candidate Profile
We're looking for a dynamic marketing professional with:
5+ years of experience in B2B technology marketing, preferably in Singapore or the wider APAC region
Strong strategic thinking and excellent project management skills
Proven track record in developing and executing successful marketing campaigns
Experience in managing vendor relationships and leveraging partner marketing funds
Exceptional communication skills, both written and verbal, with the ability to engage diverse audiences
Data-driven approach to marketing with proficiency in analytics and reporting tools
Adaptability and resilience to thrive in a fast-paced, evolving market environment
Collaborative spirit with the ability to work effectively across different cultures and time zones
Passion for technology and its potential to transform businesses
Required Skills
Proficiency in marketing automation tools and CRM systems (e.g., SharpSpring, HubSpot)
Strong content creation and storytelling abilities
Experience with digital marketing channels and tactics
Familiarity with marketing budget management and ROI analysis
Excellent presentation and public speaking skills
If you're a results-oriented marketing professional with a passion for technology and a desire to make a significant impact across the APAC region, we want to hear from you. Join Logicalis and help us shape the future of IT solutions in Asia Pacific.
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