Channel and Field Marketing Specialist

3 days ago


Singapore Progress Software Corporation Full time
As a member of our APJ Field Marketing Team, you will play a key role in building account-nurturing strategies in partnership with our global campaign and regional sales teams.

Key Responsibilities:

Develop comprehensive marketing activity plans in partnership with the regional Sales VP, sales, and marketing members across the APJ region.

This plan should incorporate local implementation of the global go-to-market initiatives and align with the regional sales strategies.Work with the regional VP and sales teams to understand local needs, get buy-in, and regularly communicate the performance of campaigns.Develop and execute lead-generation programs, collaborating with Corporate Marketing functions to utilize global marketing resources and localize materials for regional use.Analyze the lead creation process and identify ways to optimize conversions and pipeline.Leverage positioning, messaging, buyer personas, and other information to target segments and generate sales-qualified leads.Select and deliver relevant content and assets to support Partners as built by the global product marketing teams.Conceptualize, manage, and execute a diverse range of field marketing programs such as webinars, SEM, content syndication, and live events.Work with our channel distributors and partners to support their end-customer acquisition goals and meet Progress revenue objectives.Assist Product Marketing with localization of external-facing partner materials (pitch decks, website pages, datasheets, program description, etc.).
Requirements:

Prior B2B channel marketing experience is preferred within a software or technology organization (distribution or reseller environments are essential).

Experience building strong relationships developing and executing integrated campaigns that drive pipeline growth with partners and distribution.Previous experience in demand generation, executing and achieving outcomes for end-to-end marketing campaigns.Ability to use initiative, be self-motivated, and work independently to complete high volumes of work under tight deadlines.Strong organizational skills, attention to detail, and efficiency with the ability to multi-task and prioritize workload.Team-oriented mindset, capable of working cross-collaboratively with product, finance, marketing, etc.Strategic, analytical, and data-driven critical thinking.Strong copywriting skills.

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