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Senior Field Marketing Manager
1 week ago
At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers; it's something that inspires our company. People don't come here to join a culture that's built on digital freedom; they come to cultivate it.
Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.
While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.
We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.
The Role:
This senior role encompasses two distinct functions, each focused on driving pipeline and revenue growth in the APJ market:
Demand Generation for Emerging Markets (Asia) – Partner-Led Approach:
This function focuses on driving demand generation across key emerging markets, including India, Vietnam, and the Philippines, through a partner-led strategy. It involves collaborating with regional partners to develop and execute go-to-market strategies, accelerating pipeline growth and market penetration.
Account-Based Marketing (ABM) – GEO Focus:
This function executes 1:few ABM programs within the region, targeting strategic accounts with highly personalised marketing initiatives. It integrates ABM with field and partner marketing to drive engagement, enhance account penetration, and support revenue growth in high-priority markets.
Together, these roles contribute to a comprehensive and impactful marketing strategy, aligning with the company’s growth objectives in APJ.
You will:
1. Demand Generation (Partner Led) (50%)
Own and Manage Partner Programs: Align regional partner marketing efforts with global initiatives, ensuring seamless execution and maximising impact.
Craft a Strategic Blueprint for Asian Emerging Markets Success: Develop comprehensive strategies for driving pipeline in emerging markets (India, Vietnam, Thailand and the Philippines).
Collaborate for a Unified Go-To-Market Vision: Partner with internal teams and external partners to define and execute go-to-market strategies tailored to the region.
Execution with Measurable Outcomes: Launch marketing initiatives focusing on ROI, ensuring success metrics are defined, tracked, and achieved.
Strategic Account Penetration: Design and implement campaigns to support partner and direct sales teams, fostering engagement in high-potential accounts.
Develop Strategic Partner Campaigns: Create and implement 'partner' campaigns tailored to focus partners, focusing on joint growth opportunities and expanding market reach.
Strengthen Partner Collaboration: Work closely with focus partners to align marketing initiatives, co-invest in activities, and deliver measurable results.
Optimise Partner Impact: Monitor and evaluate partner marketing efforts, ensuring alignment with regional goals and maximising ROI.
2. Account-Based Marketing (ABM) (50%)
Integrated Campaign Mastery: Develop and execute a series of 1:few ABM campaigns to personalise engagement with high-value accounts.
Insightful Campaign Feedback and Reporting: Provide actionable feedback on campaign performance, analyse metrics, and recommend next steps for optimisation.
Strategic GTM Support for Enterprise Accounts: Align ABM efforts with sales priorities to drive pipeline for strategic accounts in the enterprise segment.
Innovative Content Development: Create tailored content to support ABM campaigns, ensuring relevance and impact.
Additional Responsibilities
Procurement Oversight: Manage budget allocation and procurement processes with accountability and rigorous tracking.
Travel: Approximately 20% of travel, primarily within Asia, supports field marketing and partner initiatives. Some travel internationally.
You have:
Bachelor’s degree in marketing, business, or a related field.
10+ years of experience in partner marketing, ABM, or demand generation roles.
Proven experience in the IT industry, with a strong understanding of digital marketing technologies and techniques.
Proficiency in Salesforce (SFDC), Marketo, and ABM platforms (e.g., Priority Engine, Hushly, 6sense).
Strong analytical skills with a focus on data-driven decision-making.
Exceptional written and verbal communication skills in English.
Ability to build relationships and negotiate effectively.
A collaborative and positive attitude with the ability to work independently or in a team environment.
Experience in emerging markets within the Asia region is highly desirable.
Life at Ping:
We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day.
Here are just a few of the things that make Ping special:
A company culture that empowers you to do your best work.
Employee Resource Groups that create a sense of belonging for everyone.
Regular company and team bonding events.
Competitive benefits and perks.
Global volunteering and community initiatives.
Generous PTO & Holiday Schedule.
Progressive Healthcare Options.
Retirement Programs.
Opportunity for Education Reimbursement.
Commuter Offset (Specific locations).
Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.
We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
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