Senior Marketing Associate

4 days ago


Singapore Garena Full time
Garena is looking for a highly skilled Senior Marketing Associate to join its team. The ideal candidate will have a deep understanding of the gaming industry and a proven track record in marketing.

The successful candidate will be responsible for managing social media channels, engaging with the gaming community, and monitoring trending topics across various platforms. Additionally, they will formulate and execute marketing-related initiatives based on industry best practices.

Key qualifications include a Bachelor's degree in Marketing or a related field, previous work experience in big marketing agencies, and strong analytical skills. The ability to communicate effectively with diverse audiences is also essential.

As a Senior Marketing Associate, you will have the opportunity to lead marketing campaigns, develop marketing strategies, and collaborate with cross-functional teams. You will also provide guidance and support to junior team members and contribute to the development of the marketing function.

About the Role
Job Description: Conduct market research and analyses to identify target audience preferences and trends.
Manage social media channels and engage with the gaming community.
Monitor trending topics across social media platforms, including Facebook, Instagram, YouTube, and TikTok.
Formulate and execute marketing-related initiatives based on learnings from industry best practices.
Plan and execute events, partnerships, and influencer collaborations to increase brand awareness, user acquisition, or revenue.
Support the marketing team in other tasks and projects as needed.

Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
Passion for the gaming industry and knowledge of popular games in Singapore, Malaysia, and the Philippines.
Previous work experience in big marketing agencies is highly preferred.
Experience with local community activations or end-to-end social media strategy planning is preferred.
Strong communication and interpersonal skills to effectively engage with diverse audiences.
Excellent written and verbal communication skills in English.
Proactive and self-motivated with the ability to work independently and as part of a team.
Creative thinking and ability to generate innovative ideas for marketing campaigns.
Strong analytical skills and ability to interpret data to drive marketing decisions.


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