APAC Field Marketing Manager

6 days ago


Singapore Bricsys, part of Hexagon Full time

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Bricsys, a part of Hexagon, is a global provider of the BricsCAD brand of engineering design software since 2002. We are relentlessly committed to the success of our customers by offering cost-effective, mission-critical CAD software with industry-leading product support. We have offices all over the world, partners in more than 80 countries, and 1,200 registered application developers. A working environment that invites you to give the best of yourself and to learn every day
We are looking for an experienced APAC Field Marketing Manager to lead our field marketing initiatives across the Asia-Pacific region. This role requires a comprehensive understanding of the CAD industry and a proven track record in field marketing.
The successful candidate will be responsible for developing and executing strategic marketing campaigns that align with our global objectives while addressing the unique needs of the APAC market.
Your responsibilities include:
Marketing Campaigns: Develop and execute field marketing strategies and plans to support sales objectives and increase market penetration in the APAC region.
Industry Insights: Work closely with APAC Sales teams to identify market trends and customer needs, providing marketing support that enhances sales performance and lead generation.
Budget Management: Manage the regional marketing budget, ensuring efficient allocation of resources for maximum impact.
Digital Expertise: Assist the Global Performance Marketing lead in customizing digital campaigns for the APAC market, including SEO/SEM, email, social media, and display advertising.
Event Coordination: Drive and manage regional events, trade shows, and Channel Partner ('Partner') events. Coordinate logistics, communications, and follow-up activities with stakeholders.
Sales Support: Work closely with the sales team and Partners across APAC to support sales initiatives and manage necessary marketing assets and merchandise.
Content Localization: Collaborate with the global team to help create region-specific sales and marketing materials, including localization for product documentation, email campaigns, case studies, and social media content.
Reporting and Data Management: Manage tracking and analyzing the performance of marketing activities, helping generate reports and insights for the team.
Global Marketing: Collaborate with the Global Marketing team to align on broader marketing strategies to ensure consistent messaging across all platforms.
Compliance: Ensure all marketing activities comply with industry standards and company policies.
Is this you?
Bachelor's degree in Marketing, Business, Communications, or a related field.
10+ years’ experience in B2B marketing in technology product (ideally software) businesses.
Proven experience working within a Channel Partner business model.
Strong business acumen with an understanding of design, engineering, construction or manufacturing markets.
Proven experience in field marketing, particularly within the CAD industry.
Proven ability to develop, manage, and execute integrated marketing plans supporting business strategy.
Outstanding planning, prioritization, and problem-solving skills, with the ability to manage requests and expectations from a range of internal and external stakeholders.
Analytical mindset with the skill to translate complex data into actionable strategies.
Experience with online tools such as Figma, Goldcast, ClickUp, and HubSpot is a plus.
Fluent in English; proficiency in additional languages relevant to the APAC region is a plus.
Interested? We look forward to hearing from you
Shortlisted candidates will be contacted within 2 weeks of application. All inquiries and applications will be treated with the utmost discretion.
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