
F&B Sector Marketing Specialist
1 week ago
Consumer Marketing Role
As a Consumer Marketing Manager for the Food and Beverage sector, you will be responsible for developing and executing comprehensive marketing strategies to engage key consumer segments.
This role requires a marketer with expertise in 360° marketing campaigns, digital marketing initiatives, retail activation, and brand management. You will work closely with cross-functional teams to maintain brand consistency across all channels and touchpoints.
The ideal candidate will have a Bachelor's degree in Marketing or a related field, along with 4-7 years of experience in consumer marketing and/or retail marketing, preferably in the F&B or FMCG industry.
Key Responsibilities:
- Develop and execute market research-driven marketing strategies targeting specific consumer segments.
- Manage digital marketing initiatives including social media, content marketing, influencer collaborations, and paid advertising.
- Plan and implement in-store promotions, product launches, and point-of-sale materials across retail partners and outlets.
- Maintain brand consistency across all channels and touchpoints through effective stakeholder management and communication.
Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- 4-7 years of experience in consumer marketing and/or retail marketing, preferably in the F&B or FMCG industry.
- Strong understanding of consumer behavior and retail dynamics in the F&B sector.
- Excellent communication, negotiation, and stakeholder management skills.
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