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F&B Marketing Strategist

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Singapore beBeeMarketing Full time $80,000 - $120,000

Seeking a Marketing Visionary to lead brand strategy and drive consumer engagement across the F&B sector.


Key Responsibilities:
  • Develop comprehensive marketing strategies to enhance brand positioning and market share.
  • Lead multi-channel campaigns (online and offline), ensuring alignment with business objectives.
  • Manage product launches, seasonal campaigns, and promotions from concept to execution.
  • Conduct market research and consumer trend analysis to inform business strategy.
  • Collaborate closely with cross-functional teams.
  • Oversee and manage performance KPIs and ROI tracking.
  • Identify and engage with strategic partners and influencers.
  • Mentor and guide junior marketing team members.
  • Evaluate and ensure compliance with industry regulations and brand guidelines.

Requirements:
  • Degree in Marketing, Business, Communications or equivalent.
  • At least 10 years of marketing experience within the F&B industry.
  • Strong analytical, strategic thinking, and problem-solving skills.
  • Proven ability to manage high-impact campaigns and teams.
  • Up-to-date with the latest F&B trends and digital marketing tools.
  • Strong interpersonal and leadership skills.