F&B Sector Marketing Expert

2 weeks ago

Singapore beBeeRetail Full time

We are seeking a strategic Consumer Marketing & Retail Manager to drive our marketing efforts and retail execution in the Food & Beverage sector.

As a key member of our team, you will be responsible for developing and executing 360° marketing campaigns targeting key consumer segments. You will also localize global brand strategies to fit regional market dynamics, manage digital marketing initiatives, and analyze consumer behavior and market trends to optimize marketing strategies.

Key Responsibilities:

  • Develop and execute 360° marketing campaigns targeting key consumer segments.
  • Localize global brand strategies to fit regional market dynamics.
  • Manage digital marketing initiatives including social media, content marketing, KOL/ influencer collaborations, and paid ads.
  • Analyze consumer behavior, market trends, and competitor activities to optimize marketing strategies.

You will also be responsible for planning and implementing in-store promotions, product launches, and POSM materials across retail partners and outlets. You will collaborate with sales and trade marketing teams to drive sell-out performance, build strong relationships with key retail accounts, and ensure consistent brand visibility and messaging across all retail touchpoints.

Additional responsibilities include maintaining brand consistency across all channels and touchpoints, supporting product innovation and go-to-market strategies, and leading cross-functional collaboration with internal teams.

Requirements:

  • Singapore citizen only
  • Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
  • 4–7 years of experience in consumer marketing and/or retail marketing, preferably in the F&B or FMCG industry.
  • Strong understanding of consumer behavior and retail dynamics in the F&B sector.
  • Experience in planning and executing integrated marketing campaigns.
  • Proven ability to manage multiple retail channels (modern trade, general trade, e-commerce).
  • Excellent communication, negotiation, and stakeholder management skills.
  • Data-driven mindset with the ability to interpret marketing and sales analytics.
  • Fluent in English; Mandarin or other regional languages is a plus.

Preferred Qualifications:

  • Familiarity with e-commerce platforms and digital marketing tools (e.g., Meta Ads, Google Ads, CRM tools).
  • Prior experience in brand activation or product launches in a competitive F&B market.
  • Knowledge of local regulatory requirements for food labeling and marketing (if applicable by region).
Tell employers what skills you have

In this role, you will have the opportunity to develop your skills in areas such as CRM, Management Skills, Product Innovation, Social Media, FMCG, Supply Chain, Targeting, Content Marketing, Customer Acquisition, Digital Marketing, Brand Management, Integrated Marketing, Product Development, and Trade Marketing.

  • F&B Sector Marketing Specialist

    2 weeks ago

    Singapore beBeeMarketing Full time

    Consumer Marketing Role As a Consumer Marketing Manager for the Food and Beverage sector, you will be responsible for developing and executing comprehensive marketing strategies to engage key consumer segments. This role requires a marketer with expertise in 360° marketing campaigns, digital marketing initiatives, retail activation, and brand...

  • F&B Sector Marketing Specialist

    1 week ago

    Singapore beBeeMarketing Full time

    Consumer Marketing Role As a Consumer Marketing Manager for the Food and Beverage sector, you will be responsible for developing and executing comprehensive marketing strategies to engage key consumer segments. This role requires a marketer with expertise in 360° marketing campaigns, digital marketing initiatives, retail activation, and brand...

  • F&b Advisor

    2 weeks ago

    Singapore CHUAN KEE (F & B) PTE. LTD. Full time

    Looking for enthusiastic Personal to Join our Company Able to make right decision for the company on different situation and senarios Having knowledge of F&B Daily Operation Management Hr Management Marketing Skills Take charge of the purchasing department Food Quality control Etc. All are welcome. Training will be provided.

  • Business Development Associate

    2 weeks ago

    Singapore beBeeFnbMerchant Full time $2,300 - $2,500

    Acquire New F&B MerchantsWe're expanding our team to bring innovative payment and merchant solutions to the Asia-Pacific region. If you're a sales professional with a passion for the F&B sector, we want to hear from you.As an Acquisitions Specialist, you'll identify and acquire new F&B merchants in Singapore, including restaurants, cafes, food outlets, and...

  • Head of Marketing

    1 week ago

    Singapore Michael Page Full time

    Overview Head of Marketing (F&B) role at Michael Page. This is a strategic, hands-on leadership position based in Singapore seeking to strengthen brand and marketing capabilities for a well-established F&B group. About Our Client Our client is a well-established F&B group with a strong presence across Singapore. Known for its consistency and innovation, the...

  • Head of Marketing

    1 week ago

    Singapore Michael Page Full time

    Overview Head of Marketing (F&B) role at Michael Page. This is a strategic, hands-on leadership position based in Singapore seeking to strengthen brand and marketing capabilities for a well-established F&B group. About Our Client Our client is a well-established F&B group with a strong presence across Singapore. Known for its consistency and innovation, the...

  • Wholesale F&b General Manager

    6 days ago

    Singapore GREENWOOD F & B PTE. LTD. Full time

    **Overview**: **Salary**: $6000-10000; commensurate based on experience (with KPI incentive) **About the Job**: Greenwood Fish Market is looking to set up their wholesale business for coldwater seafood in Singapore. As such, we are currently looking for talent versed in the wholesale and supply business of the F&B industry. If you have a strong...

  • Area Manager

    1 week ago

    Singapore KENZEN F&B PTE. LTD. Full time

    **If you love great food and coffee and enjoy working in a cafe setting, this is the place for you!**: **Responsibilities**: - Oversee the daily operations of a few outlets for efficient operations - Recruit, hire and train new staff in their direct area - Provide solutions and alternatives to overcome operations challenges for all direct outlets - Monitor...

  • F&B Marketing Strategist

    2 weeks ago

    Singapore beBeeMarketing Full time $80,000 - $120,000

    Seeking a Marketing Visionary to lead brand strategy and drive consumer engagement across the F&B sector.Key Responsibilities:Develop comprehensive marketing strategies to enhance brand positioning and market share.Lead multi-channel campaigns (online and offline), ensuring alignment with business objectives.Manage product launches, seasonal campaigns, and...

  • F&B Sector Business Development Specialist

    2 weeks ago

    Singapore beBeeMarketing Full time $80,000 - $120,000

    Job Description">Main Responsibilities:">Develop and execute marketing strategies to engage key consumer segments based on market research.">Manage digital marketing initiatives, including social media, content marketing, influencer collaborations, and paid advertising campaigns.">Plan and implement in-store promotions, product launches, and point-of-sale...