Head of Marketing

4 days ago

Singapore Michael Page Full time

Overview
Head of Marketing (F&B) role at Michael Page. This is a strategic, hands-on leadership position based in Singapore seeking to strengthen brand and marketing capabilities for a well-established F&B group.
About Our Client
Our client is a well-established F&B group with a strong presence across Singapore. Known for its consistency and innovation, the company has built a loyal customer base and is now looking to strengthen its brand and marketing capabilities. As part of its growth vision, the company is seeking a strategic and hands-on
Head of Marketing
to lead its in-house team and drive impactful initiatives. This is a perm role based in Singapore.
Responsibilities
Lead and inspire an in-house marketing team to deliver innovative, customer-centric campaigns across CRM, digital, social media, and partnerships.
Develop and execute marketing strategies that drive customer loyalty, repeat visits, and long-term brand value.
Collaborate closely with cross-functional departments including operations, R&D, and project teams to align marketing with business goals.
Manage external agencies and production partners to bring creative ideas to life – from menu design to video content.
Champion data-driven decision-making and CRM adoption to better understand and engage customers.
Balance creativity with commercial acumen – ensuring marketing investments are impactful and sustainable.
The Successful Applicant
Qualification Requirements
A Bachelor's Degree in Marketing, Business, or a related discipline.
At least 15 years of proven experience in a senior marketing leadership role, ideally within the F&B or retail industry.
A hands-on, down-to-earth leadership style with the ability to work collaboratively across departments.
A creative mindset with a strong track record of delivering impactful marketing ideas beyond large-scale campaigns.
Experience leading teams and influencing C-suite stakeholders.
Familiarity with loyalty programs, digital marketing, and strategic brand partnerships.
What’s On Offer
This is a newly created headcount within a business that has strong ambitions to elevate its brand presence. We are seeking a forward-thinking and agile marketing leader with deep expertise in marketing, digital strategy, and team leadership. The ideal candidate will bring strong experience from the Retail or F&B sector, and be capable of working independently while influencing across departments. Compensation and benefits will be in line with market standards.
Contact
Contact: Carmen Ho (Lic No: R / EA no:18S9099)
Quote job ref: JN-
Job Details
Seniority level
— Executive
Employment type
— Full-time
Job function
— Advertising, Design, and Marketing
Industries
— Retail, Consumer Services, and Food and Beverage Services
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