
Head of Marketing
3 days ago
Our client, an International Exhibitions and Publishing company with offices around the globe is looking for a Head of Marketing to be part of their Team in Singapore.
**Role**:Head of Marketing
**Location**:Singapore
**Job Purpose**
To oversee all aspects of marketing activity for a portfolio of events at a product and corporate level, to establish best practice marketing.
This role works closely with event exhibition sales and sponsorship team, conference production team and the delegate sales team to generate leads and conversions.
The Head of Marketing will also work with other department heads across functions such as technology or data that sit outside of the core events team.
Within the events team you must manage your generalist team and work with digital and content specialists to deliver campaigns through all marketing channels.
**Responsibilities**
- Oversee the portfolio corporate marketing activity including branding
- Plan visitor, delegate, sponsor and exhibitor marketing campaigns on time, to budget as agreed in consultation with the Vice President and Event Director for the event.
- Produce strategic and execution plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plans
- Provide integrated marketing support for the exhibition /sponsorship/delegate sales teams when required
- Co-ordinate and manage a range of supplier relationships including creative designers, website developers, the media, data houses, registration companies, printers and mailing houses
- Manage Digital, Social Media and PR agencies to fulfil an international digital, social media and PR plan for each of the portfolio products
- Manage, develop and maintain all product websites
- Produce effective advertising, marketing and sales collateral for all products - including copy-writing, design, production.
- Database management, development and list sourcing.
- Develop relationships with trade associations, media, regulators and industry organisations to foster support for events
- Develop, negotiate and fulfil contra agreements with media partners, associations and supporters
- Liaise with all team members and stakeholders on items containing event branding
- Attend meetings with key event partners - associations, sponsors, media, JV partners
- Monitor competitive activity and attend competitor events when required
- Conduct or commission relevant market research for each product when required, measure customer satisfaction and identify event development opportunities.
- Assist the Event Management team to identify product development, sponsorship and branding opportunities that deliver new customers and visitor groups
- Manage, motivate and develop the marketing team. Ensure that each member of the team continues to understand the latest marketing trends and constantly looks to make communications more efficient by testing new ideas.
- Work closely with the marketing teams in offices worldwide to pro-actively develop cross-promotional opportunities
**You’ll Have**
- At least 7 years year's demonstrable experience at management level in events and / or B2B media.
- Degree educated
- Detailed knowledge of marketing best practice
- Knowledge of B2B exhibition and B2B publishing market
- Understanding of data protection issues
- Experience of developing and managing the execution of digital and social media strategy
- Experience of auditing existing procedures and introducing new procedures
- Appreciation of international cultures/foreign language
- Ability to network and liaise with senior people/trade bodies and associations
- Anticipation of market trends and proactive market involvement
**Personal Attributes**
- Communication - excellent written English and verbal communication skills, report writing and presentation skills
- Administrative and Organisation
- Time Management
- Project - ability to oversee/manage multiple products
- Detailed understanding of marketing opportunities
- Ability to be part of and manage a team
- Ability to work under pressure and to deadlines
- Innovation and Creative
- Lateral thinking
- Analytical skill
- Availability to travel
- Empathetic Manager - Build, coach and mentor a team to ensure they have the correct skill sets to fulfil their role to the high standards
EA License Number: R2198671
Agency License Number: 11C4388
-
Regional Head, Performance Marketing, SEA
2 weeks ago
Singapore Marketing, Communications & Public Policy Full time $90,000 - $120,000 per yearGet to Know the TeamOur team drives Grab's growth by optimizing media spend, aligning resources, and building high-impact campaigns. As a strategic partner, we collaborate across Marketing, Operations, media partners, and agencies to ensure seamless execution and successful product launches. With expertise in performance marketing, we maximize campaign...
-
Regional Head, Performance Marketing, SEA
20 hours ago
Singapore Marketing, Communications & Public Policy Full timeGet to Know the Team Our team drives Grab's growth by optimizing media spend, aligning resources, and building high-impact campaigns. As a strategic partner, we collaborate across Marketing, Operations, media partners, and agencies to ensure seamless execution and successful product launches. With expertise in performance marketing, we maximize campaign...
-
Head of Marketing
2 weeks ago
Singapore Hays Full time**Your new company** My client is a renowned UK College School with long history, hiring a Head of Marketing to join the existing team in the Singapore school. **Your new role** As the Head of Marketing, you will be responsible for all aspects of marketing including media activities, communication materials, branding, media monitoring, content generation,...
-
Head of Marketing
4 weeks ago
Singapore LOGISTEED, Ltd. Full timeThe Head of Marketing for LOGISTEED International is a hands-on role responsible for building and executing a unified global marketing platform that strengthens the company's international brand, supports business development, and enables customer acquisition and retention across Contract Logistics, Freight Forwarding, and Transportation. Reporting to the...
-
Head of Marketing
2 weeks ago
Singapore Hyphen Partners Full time $100,000 - $500,000 per yearGet AI-powered advice on this job and access more exclusive features. Direct message the job poster from Hyphen PartnersConnecting the best talent with the most innovative firms | A high-growth enterprise B2B SaaS company is hiring a Head of Marketing to lead and scale its marketing efforts across Asia, focusing primarily on Singapore and Hong Kong. This...
-
Head of Consumer Marketing
1 week ago
Singapore Page Executive Full timeHead of marketing role reporting into business - People management role **About Our Client**: We represent an established player which is a strong recognisable brand name and due to talent mobility, there is an opportunity for a Head of Marketing to lead the team. Reporting directly into the Head of business, this individual will be required to lead a...
-
Head of Marketing
7 days ago
Singapore Windsor Consulting Full time $104,000 - $130,878 per yearOur client, a well-established Singapore Inc group with a strong local heritage and an international footprint, is looking for a Head of Marketing/ Senior Marketing Manager to oversee one of its most premium education brands.This is a pivotal role for a Marketing professional to drive strategy across our multiple brands in Singapore. Candidates may be...
-
Head of Marketing
20 hours ago
Singapore Windsor Consulting Full timeOur client, a well-established Singapore Inc group with a strong local heritage and an international footprint, is looking for a Head of Marketing/ Senior Marketing Manager to oversee one of its most premium education brands. This is a pivotal role for a Marketing professional to drive strategy across our multiple brands in Singapore. Candidates may be...
-
Head of Marketing
7 days ago
Singapore WINDSOR CONSULTING PTE. LTD. Full timeRoles & ResponsibilitiesOur client, a well-established Singapore Inc group with a strong local heritage and an international footprint, is looking for a Head of Marketing/ Senior Marketing Manager to oversee one of its most premium education brands.This is a pivotal role for a Marketing professional to drive strategy across our multiple brands in Singapore....
-
Head of Marketing
6 days ago
Singapore WINDSOR CONSULTING PTE. LTD. Full timeRoles & Responsibilities Our client, a well-established Singapore Inc group with a strong local heritage and an international footprint, is looking for a Head of Marketing/ Senior Marketing Manager to oversee one of its most premium education brands. This is a pivotal role for a Marketing professional to drive strategy across our multiple brands in...