APAC CRM Lead

APAC CRM Lead (Customer Relationship Management)
APAC CRM Lead (Customer Relationship Management) role at Invesco Asia Pacific. Join to apply.
About Invesco
As one of the world's leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.
What's in it for you?
Generous annual leave plus flexible paid time off
Hybrid work schedule
Learning and development programs
Health & wellbeing benefits
Parental Leave benefits
Employee stock purchase plan (if applicable in your region)
Job Description
We are seeking a strategic, technically adept and engaging CRM Leader to drive the overarching CRM vision and execution across the APAC region. This role is pivotal in shaping and aligning regional CRM strategies with regional & global objectives, spearheading the transformation and optimization of capabilities, architecting scalable solutions, and lobbying adoption & usage. Key responsibilities include but not limited to:
Regional Strategy & Global Alignment:
Define and execute the regional CRM strategy in alignment with global roadmaps
Act as the strategic CRM lead for APAC, collaborating with global counterparts to influence platform direction and advocate for regional priorities
Serve as the primary CRM liaison between APAC and global technology teams, and build strong ties with EMEA and NA CRM teams, ensuring seamless integration of global initiatives into the regional context.
Strategic Leadership & Transformation:
Define and execute a forward-looking CRM strategy that drives operational efficiency and business growth across APAC
Champion the transformation of CRM processes, identifying opportunities to streamline workflows and enhance user experience
Training, Change Management & User Enablement:
Act as a CRM evangelist, promoting platform adoption and showcasing the value of CRM-driven insights across the organization
Diagnose current state issues, lead change management efforts for new features and enhancements, ensuring high adoption and minimal disruption
Design and deliver targeted training programs and enablement materials tailored to diverse user groups
Foster a data-driven culture by promoting the use of dashboards, reports, and actionable insights to support strategic decision-making
Solution Architecture & Platform Integration:
Lead the design and implementation of scalable, integrated CRM solutions, ensuring alignment with enterprise architecture and data governance standards
Oversee end-to-end architecture and integration of Salesforce with internal systems (e.g., client, contact, and financial data platforms), ensuring data consistency and operational efficiency
Translate business needs into clear, actionable user stories and manage the full delivery lifecycle, including UAT and stakeholder sign-off
Act as the escalation point for complex CRM issues, coordinating resolution with global teams
Data Stewardship & Governance:
Serve as a data steward for CRM in APAC, ensuring data is structured, governed, and maintained to the highest standards
Define and enforce data governance policies, including data quality, cleansing, transformation, and lifecycle management
Collaborate with global data teams to ensure regional data practices align with enterprise-wide standards and compliance requirements
Senior Stakeholder Engagement:
Build trusted relationships with senior APAC business leaders, acting as a strategic advisor on CRM capabilities and opportunities
Effectively communicate complex CRM concepts and value propositions to executive stakeholders
Team Leadership & Capability Development:
Manage and mentor a high-performing CRM team, fostering a culture of innovation, accountability, and continuous improvement
Define and implement new CRM capabilities that drive business value, from ideation through to delivery and adoption
Prioritize and manage the regional CRM backlog, balancing quick wins with strategic initiatives
Work in collaboration with Experience, Platform and Analytics leaders within the Digital Experience team – bridging Marketing and Distribution functions using Salesforce as the conduit
About your background
University qualification in Business, Information Systems, or related field
8+ years of hands-on Salesforce experience in a global organization, from financial services, technology, consulting or relevant industries
Salesforce Administrator Certification advantageous; additional certifications (e.g., Advanced Admin, Platform App Builder) are also a plus
Proven experience in regional strategy development, solution architecture, and global stakeholder engagement
Demonstrated success in leading teams, managing backlogs, and delivering new CRM capabilities
Strong understanding of data architecture, relational databases, and integration frameworks
Experience in data governance and stewardship, with a focus on maintaining high data quality and compliance
Familiarity with Agile/Scrum/SDLC methodologies; certifications like PMP, ITIL, or Six Sigma are advantageous
Strategic thinker with a strong sense of ownership and a passion for enabling business success through technology
Excellent communicator and influencer, capable of navigating complex stakeholder environments
Proactive, organized, and adaptable, with a strong focus on outcomes and continuous improvement
High integrity and a collaborative mindset
How to Apply
Apply for the role directly at Invesco Careers: Careers at Invesco | APAC
To know more about us
About Invesco:
About our Culture:
Full Time / Part Time
Full time
Worker Type
Employee
Job Exempt (Yes / No)
No
Workplace Model
At Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least four days a week, with one day working outside an Invesco office.
Invesco's culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal opportunity employment efforts comply with all applicable local laws governing non-discrimination in employment. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within twelve weeks may consider their application unsuccessful. All related information will be kept in our file for future recruitment purposes. When there are vacancies in our subsidiary or associate companies, we may