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CRM Specialist Apac

3 weeks ago

Singapore VERSUNI SINGAPORE PTE. LTD. Full time

**About the company**:
Versuni, formerly known as Philips Domestic Appliances, has a simple yet powerful purpose of turning houses into homes. As a house of brands Versuni is home to the brands: Philips, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo. Through meaningful innovation, we improve the lives of people, helping them to lead healthier and happier lives every day.

We are looking for a highly motivated, progressive thinker who works with a growth mindset. If you love innovation, challenges and fast-paced ideation, this role may be for you.

**Roles & Responsibilities**:
Manages regional E2E CRM activities, including creating local content strategy across different channels, apps and devices to build strong direct connections with our consumers. The CRM Specialist works closely with other members of the marketing team and Digital Hub team to leads consumer acquisition and retention efforts across all touchpoints to ensure the ability to monitor and optimize against Relationship Marketing and Engagement KPIs.
- Creating short
- and long-term CRM/content plan based on company goals and guidelines from Global marketing.
- Closely cooperating with global CRM functions and regional content effectiveness function
- Providing the strategic and operational support to the Proposition Managers to enable the marketing team to effectively communicate marketing messages to target audiences. Working closely in the team loop with Marketing, Digital, Brand, Media.
- Interact regularly with marketing and brand team to understand and strategize the execution and process flow of brand or category communication.
- Analyze creative impact on campaign goals and performance to enable data-driven decisions and close the loop with key business and marketing stakeholders on overall content effectiveness
- Effective using of consumer database to cross sell, upsell, build consumer relations
- Building and executing contact strategy
- Managing the execution of CRM campaigns and associated campaign reporting
- Adapting existing or create dashboards as required to provide visibility into marketing campaign performance including analysis of content effectiveness.

**Experience / Qualification**:

- Minimum of 5 years of relevant experience with background in marketing, content development & localization, database management, project management
- Fluency in Korea is a must as the role would require this person to cover Korea market extensively and to communicate frequently with Korean agency partners.
- Fluency in English
- Strong experience in Digital Campaign Management, Performance Marketing, Content Marketing and CRM
- Intimate knowledge of Kakaotalk, Facebook/Instagram, Naver, YouTube, TikTok, Coupang, 11st and more
- Practical knowledge of CRM tools, tools like SFMC, Omniture, Google Analytics
- Proven experience in working with large businesses in international environment and channel and creative management.
- Able to work autonomously as well as having strong interpersonal skills with ability to work well in a team.
- Able to challenge and bring fresh ideas to the table, whilst being passionate about online.
- Experience in handling multiple stakeholders across matrixed organizations

**You are part of**:

- The Digital Hub team for APAC and India, in charge of the activation of our campaign. You work closely with the marketing team of market APAC and India covering a range of 9 business categorie
- A Winning Digital First team with DAring, CAring culture of mentoring and coaching

**Why should you join Versuni?**

We are proud of the products we make. As a leading player in domestic appliances, we offer sustainable products across kitchen appliances, coffee, air, garment, and home care. The successful product ranges include the renowned Airfryer, Espresso Machine with LatteGo, the PerfectCare Elite Steam Generator, Air Purifier and SpeedPro Max vacuum cleaner. We are also known as home to such brands as Philips Walita, Saeco, Gaggia and Preethi.

In Versuni we work with contagious positivism. We believe that inclusion comes before diversity and all voices are heard. When you join our closely connected and diverse team, you'll be joining a global family. Like all families, we grow together and support each other. In our drive for digital transformation success, we partner to grow and deliver. We celebrate our wins together.

Our company is headquartered in The Netherlands, and has innovation, manufacturing, and commercial centers across the globe, with presence in over 100 countries. We employ approximately 7,000 talented individuals who bring innovation to customers and consumers.

Our goal is for you to grow every day, and to support you to become the very best version of yourself. We are committed to providing the highest levels of consumer satisfaction, underpinned by our quality approach. We make conscious choices caring for people’s homes and our planet. We grow responsibly and sustainably.

Sustain