Digital Product Manager

3 weeks ago


Singapur, Singapore DBS Bank Full time

About the Role

DBS Bank is seeking a Digital Product Manager to lead and oversee digital insurance projects in our bancassurance team. This role will involve launching new digital initiatives in our digital platforms and creating a compelling online customer experience.

Key Responsibilities

  • Collaborate with cross-functional teams and insurance partners to develop new or enhanced existing application websites for insurance products.
  • Conceptualize the flow and design of screens through close partnership with the design team, prioritizing customer needs and pain points.
  • Conduct immersion studies with agencies to understand customer needs and address them in our design.
  • Define business requirements for digital website development and review user stories.
  • Review and improve the content for the websites.
  • Participate in user acceptance testing (UAT), pilot testing, and live verification.
  • Manage timelines and ensure projects are delivered as planned.
  • Optimize customer journey and identify opportunities to improve user experience via Adobe Analytics.
  • Monitor, analyze, and report online sales acquisition and overall digital business performance.
  • Manage and prioritize backlog and new project initiatives.
  • Follow up and ensure production issues are resolved within specified timelines with insurance partners and tech teams.

Requirements

  • Minimum 5 years' experience in a related position, preferably in Life insurance products.
  • Bachelor's Degree holder from an accredited college or university.
  • Experience in digital channel management, gathering business requirements, managing channels projects, and initiatives.
  • Understanding of UI/UX design and digital customer journey.
  • Positive mindset and meticulous, with an eye for details.
  • Excellent verbal and written communication skills.
  • Excellent problem-solving skills and ability to complete work independently with limited direction and supervision.
  • Proven track record in working in high-pressure and fast-paced environments.
  • Self-motivated with a strong sense of ownership and accountability.
  • Ability to analyze and resolve problems using data and customer feedback.
  • Experience in tracking, analyzing, and interpreting website performance using Adobe Analytics.

About DBS Bank

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realize their dreams and ambitions. We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognizes your achievements.



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