Digital Media Director

3 weeks ago

Singapore Autodesk Full time
Job Summary

As a Digital Media Director at Autodesk, you will oversee all aspects of paid digital media execution and optimization, including managing internal teams, contractors, and downstream agencies. You will lead the strategy around how the team supports internal stakeholders and increasing budgets, ensuring tracking and measurement, and improving Return on Ad Spend (ROAS) and Return on Marketing Investment (ROMI).

Responsibilities
  • Directly oversee all aspects of paid digital media execution and optimization, including managing the internal team, contractors and downstream agencies.
  • Manage large media partner relationships (I.e. Google, Facebook, LinkedIn).
  • Track overall paid media success against KPIs and communicate results to broader team.
  • Review in-flight performance, ensuring teams are optimizing to targets and proposing changes based on performance.
  • Provide leadership, advocating for the most effective approaches to paid media activation.
  • Maintain alignment with marketing operations teams (MOT) and extended engineering teams to ensure data accuracy and digital media optimization & performance is being evaluated properly.
  • Coordinate with stakeholders to ensure alignment on budgets, volume, quality and return goals.

Requirements
  • 8+ years experience in paid media strategy and execution, in either an in-house or agency role.
  • Bachelor's, Master's or equivalent degree in marketing, communications or related field.
  • Experience managing large global teams of at least 25+.
  • Extensive knowledge of digital marketing channels across SEM, social, display and programmatic platforms, video streaming, etc. designed for brand-to-demand efforts.
  • Experience with multi-touch attribution and media mix modeling.
  • Direct experience with the predominant ad platforms including Facebook, LinkedIn, Adwords, DV360, Demandbase, TradeDesk, YouTube, etc
  • Experience with ad operations, media reporting and QA, including implementation of UTMs, ad serving and pixels.
  • An understanding of the evolving MarTech space in order to communicate and orchestrate complex campaigns across multiple channels.
  • Experience using digital media analytics and reporting tools (Adobe Analytics, Google Analytics, PowerBI, etc.).
  • Experience establishing communication with many different groups and working collaboratively with people who are diverse in background and geography.
  • Passion for digital marketing and connecting stakeholders with a path to the most effective digital media approaches.
  • Preference for B2B experience but open to B2C depending on qualifications.
  • Enterprise software and SaaS industry experience advantageous.

About Autodesk
Welcome to Autodesk. Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers. When you're an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us for a rewarding career at Autodesk.

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