Digital Media Director
7 days ago
Position Overview
Autodesk's Digital Media Center (DMC) is a center of excellence that supports and advises internal stakeholders with digital media best practices to improve business outcomes. The organization operates in a hybrid model with in-house and agency resources, consisting of digital media planners, optimizers, analysts, and execution experts across paid search, display advertising, social media, and emerging platforms. As a digital center of excellence, the team ensures that best practices and innovation are implemented across all activities. This role requires a unique combination of digital media domain strength, leadership, and people management.
Key Responsibilities
- Directly oversee all aspects of paid digital media execution and optimization, including managing the internal team, contractors, and downstream agencies.
- Manage large media partner relationships (e.g., Google, Facebook, LinkedIn).
- Track overall paid media success against KPIs and communicate results to the broader team.
- Review in-flight performance, ensuring teams are optimizing to targets and proposing changes based on performance.
- Provide leadership, advocating for the most effective approaches to paid media activation.
- Maintain alignment with marketing operations teams (MOT) and extended engineering teams to ensure data accuracy and digital media optimization & performance is being evaluated properly.
- Coordinate with stakeholders to ensure alignment on budgets, volume, quality, and return goals.
Requirements
- 8+ years of experience in paid media strategy and execution, in either an in-house or agency role.
- Bachelor's, Master's, or equivalent degree in marketing, communications, or a related field.
- Experience managing large global teams of at least 25+.
- Extensive knowledge of digital marketing channels across SEM, social, display, and programmatic platforms, video streaming, etc., designed for brand-to-demand efforts.
- Experience with multi-touch attribution and media mix modeling.
- Direct experience with the predominant ad platforms, including Facebook, LinkedIn, Adwords, DV360, Demandbase, TradeDesk, YouTube, etc.
- Experience with ad operations, media reporting, and QA, including implementation of UTMs, ad serving, and pixels.
- An understanding of the evolving MarTech space to communicate and orchestrate complex campaigns across multiple channels.
- Experience using digital media analytics and reporting tools (Adobe Analytics, Google Analytics, PowerBI, etc.).
- Experience establishing communication with diverse groups and working collaboratively with people from different backgrounds and geographies.
- Passion for digital marketing and connecting stakeholders with effective digital media approaches.
- Preference for B2B experience but open to B2C depending on qualifications.
- Enterprise software and SaaS industry experience advantageous.
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