Digital and Social Media Strategist
3 weeks ago
About IMDA: The Infocomm Media Development Authority (IMDA) plays a pivotal role in empowering businesses and individuals to thrive in the digital age. As the Architect of Singapore's Digital Future (ASDF), IMDA shapes the nation's digital future and drives innovation across industries.
Position Overview: IMDA is seeking a dynamic and experienced Assistant Director to lead our Digital and Social Media team. The Digital and Social Team is one of five teams within the Communications and Marketing department. In this role, you will oversee two critical pillars of excellence: Digital and Social Media Strategy and Digital and Social Media Management.
Responsibilities:
As the Assistant Director of Digital and Social Media, you will be responsible for:
- Developing and implementing mid to long-term digital marketing strategies covering content and media, aligned with overall marketing objectives and organisational initiatives
- Driving continuous performance optimisation across the digital and social ecosystem, from awareness to conversion
- Overseeing the Digital and Social team's workplan, budget, and resource needs
- Conducting process and technology reviews, developing frameworks and strategies for improved efficiency and effectiveness
- Planning and managing the rollout of new technology and maintaining existing marketing technology
- Serving as the data warehouse for digital and social data, working with the management team to generate insights and manage reporting
- Identifying new digital and social trends and innovations to optimise marketing efforts
- Being the subject matter expert for digital and social, upskilling the broader marketing and communications team
Requirements:
- Minimum 12 years of relevant experience in Digital Marketing and Marketing Technology
- Minimum 5 years of team management experience, having led a team of 5 or more direct reports
- Experience in market research and developing strategies and roadmaps for Marketing Technology and Digital Marketing to build a strong brand
- Proven track record in building capacity and capability in Marketing Technology and Digital Marketing strategy and execution
- Strong understanding of Business-Tech integration and experience managing technology projects
- Hands-on knowledge of analytics tools such as Power BI and Tableau will be preferred
- Excellent creative writing and presentation skills; adept at managing senior stakeholders for public engagements
- Highly strategic, driven, and energetic, with the ability to thrive in a fast-paced environment
- Self-starter with outstanding project management skills and creative thinking abilities
- Experience in managing third-party agencies, vendors, and suppliers
- Strong team player with the ability to work well independently
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