Digital Content Strategist

10 hours ago

Singapore adidas Full time
About This Role

We are seeking a highly skilled Digital Content Strategist to join our team at adidas. In this role, you will be responsible for shaping and implementing social media and partner content strategy for the Southeast Asia region.

Responsibilities
  • You will orchestrate end-to-end, bespoke social and partner publishing strategy for SEA in tandem with key Go-To-Market milestones, including seasonal handovers and country/cluster playback.
  • Lead social/partner content calendar management for SEA based on Global/EM social priorities, focusing on key SEA brand objectives and local market nuances where relevant.
  • Establish a consistent and strong SEA presence on Global social channels to support Global social strategy and strengthen SEA's foothold in the Global sport and cultural scene.
  • Distill, adapt, and localize in-season Global partner publishing briefs to cater to SEA needs, ensuring partner social channels land brand campaigns/new product launches with strong consumer resonance in a timely manner, meeting key reach and engagement metrics.
  • Work closely with SEA countries to leverage and amplify SEA local sporting and cultural moments with adidas local athletes/partners through pre-active and reactive content strategy creation and implementation.
  • Provide SEA countries with guidance and feedback on creative and content proposals to ensure strict adherence to Global brand guidelines while incorporating local cultural nuances.
  • Build strong working relationships with cross-functional teams, including Sports Marketing, Digital Activation, Membership, and Brand Communications, to ensure full alignment and seamless integration between social strategy/priorities and overall SEA brand direction.
  • Assist in MaEX management to drive social-first test & learn opportunities on assigned platforms where relevant.
  • Analyze key campaign performance using agreed content KPIs and provide insights to support a consistent learning loop.
Requirements
  • Excellent communicator with the ability to lead conversations, navigate ambiguity, handle objections, and untangle complex situations into actionable activities.
  • Creative individual with a keen eye for detail and solid understanding of brand aesthetics.
  • Ability to understand and translate adidas brand tone of voice and brand personality into effective social media strategy that resonates with Gen Z and Gen Alpha.
  • Proven track record and in-depth experience in social media and partner publishing implementation.
  • Analytical skills with the ability to present technical campaign performance results with insights and clear actionable steps.
  • Excellent team player who can manage and collaborate with internal and external cross-functional stakeholders: Newsroom, SPOMA, Brand Communications, Category Management, eCom, Agencies, etc.
  • Regional experience or experience across SEA countries with understanding of local trends and influences.
  • Broad understanding of and passion for the sports and fashion industry.
  • Strong written, verbal, presentation, and organizational skills.
  • Proficiency in Copywriting/Adobe Photoshop/Social Media Analytics tools (e.g. Talkwalker/Khoros/Spinklr) is a plus.
  • Languages: Fluent in English; Bahasa/Vietnamese/Thai is a plus.
Education and Experience
  • Degree in Marketing, Communications, or a related field or equivalent industry experience.
  • 2-3+ years' industry and/or relevant work experience.

This is an exciting opportunity for a motivated and experienced professional to join our dynamic team at adidas. We offer a competitive salary of $80,000 - $100,000 per year, depending on experience, as well as a range of benefits including health insurance, retirement savings plan, and generous paid time off.

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