Digital Content Strategist

2 weeks ago

Singapore Maker Lab Full time

Crafting Compelling Content with Maker Lab



At Maker Lab, we're seeking a skilled Content Marketing Writer to join our team. As a key player in our content production process, you'll be responsible for developing and implementing SEO-focused content strategies that drive business goals and resonate with our target audience.



This involves producing high-quality, engaging content that meets our audience's needs, masterfully balancing SEO best practices with a reader-first approach. You'll work closely with our design and product marketing teams to ensure content consistency, effectiveness, and a unified brand voice.



To succeed in this role, you'll need to have a solid understanding of website traffic and engagement metrics, as well as experience with Google Analytics. You should also be comfortable working in a fast-paced startup environment, embracing ambiguity and demonstrating a passion for growth.




  • Develop and implement SEO-focused content strategies that drive business goals and resonate with our target audience across blog posts and marketing materials.
  • Produce high-quality, engaging content that meets our audience's needs, masterfully balancing SEO best practices with a reader-first approach.
  • Partner with design and product marketing teams to ensure content consistency, effectiveness, and a unified brand voice.
  • Keep a pulse on the latest SEO, content marketing, and digital marketing trends and best practices.
  • Maintain accuracy and ensure error-free content, consistently aligning with the brand voice and messaging.
  • Manage and optimize the editorial calendar and content production schedules.
  • Provide constructive feedback and guidance to junior writers and freelancers.
  • Fact-check information and review content for spelling and grammar, maintaining high editorial standards.
  • Support the seamless publishing of content on the Content Management System.
  • Meet deadlines and achieve content goals while upholding quality and brand standards.
  • Skillfully utilize AI tools to enhance content creation and optimization efforts.
  • Establish and refine efficient workflows for content planning and creation.
  • Identify opportunities to improve content quality, engagement, and user experience.
  • Work closely with SEO and Growth Marketing teams to drive blog traffic and achieve quarterly targets.
  • Understand and embody the Airwallex brand voice, tone, and editorial style in all content.
  • Analyse and report on content performance to continuously improve results.


You'll be a strong candidate for this role if you have:




  • A minimum of 4 years of hands-on experience in SEO content management.
  • Excellent writing and grammar skills.
  • Experience in project management within content marketing and the ability to manage multiple stakeholders at a global level.
  • Excellent interpersonal and communication skills: Collaborate with clients, designers, and developers.
  • Exposure to a content management system in prior experience.
  • A solid understanding of website traffic and engagement metrics (including experience with Google Analytics).
  • Comfortable thriving in a fast-paced startup environment, embracing ambiguity and demonstrating a passion for growth.
  • Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.


Please note that due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

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