Digital Content Director

3 weeks ago


Singapore HAACH LIFESTYLE HMH PTE. LTD. Full time
Job Overview:

The Digital Content Leader position at HAACH LIFESTYLE HMH PTE. LTD. is responsible for driving the company's digital content strategy to engage users and attract new clientele. This role requires a creative and strategic thinker with a strong background in content creation and digital marketing.

Main Responsibilities:
  • Content Strategy Development: Develop and execute a comprehensive digital content strategy that aligns with the company's brand, goals, and target audience.
  • Content Creation and Curation: Oversee the creation and curation of high-quality digital content across various platforms and forms, including websites, social media, email newsletters, and blogs.
  • Content Optimization: Implement SEO best practices and optimize content for search engines to enhance visibility and drive organic traffic.
  • User Engagement and Clientele Acquisition: Design and execute content campaigns aimed at increasing user engagement, building brand loyalty, and attracting new clients.
  • Team Leadership and Collaboration: Lead and mentor a team of content creators, designers, and strategists, fostering a collaborative and creative work environment.
  • Brand Consistency: Ensure that all digital content is consistent with the company's brand voice, style, and messaging guidelines.
  • Content Calendar and Planning: Develop and manage a content calendar to ensure timely and relevant content delivery.
Requirements:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field; advanced degree preferred.
  • Proven experience in a content leadership role, with a strong portfolio of successful digital content initiatives.
  • Expertise in digital content creation, curation, and optimization across various platforms and channels.
  • Proficiency in content management systems (CMS), SEO tools, and analytics platforms (e.g., Google Analytics, social media insights).
  • Exceptional writing, editing, and storytelling skills with a keen eye for detail and quality.
  • Strong leadership and team management abilities, with experience in mentoring and developing content teams.
  • Creative thinker with the ability to translate complex concepts into engaging and accessible content.
  • Excellent organizational and project management skills, with the ability to manage multiple projects and deadlines.


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