Digital Media Strategist
4 weeks ago
We are seeking a Digital Media Strategist to develop and implement the strategy for owned media channels in close collaboration with our global and regional Strategy & Planning team.
This role involves overseeing owned media planning, content analysis and development, and distribution to drive engagement, brand awareness, and customer loyalty. As a key member of our team, you will work closely with cross-functional teams to ensure that owned media channels are effectively utilized to achieve marketing and business objectives.
Main Responsibilities:- You will develop a comprehensive owned media strategy plan aligned with the overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to measure the success of owned media initiatives.
- Collaborate with content creation teams within the region and globally to develop a content calendar and plan that aligns with brand messaging and resonates with the target audience across owned media channels.
- Utilize customer insights and data analytics to segment the target audience for owned media channels and tailor content to meet their preferences and needs, in collaboration with CRM & Loyalty team.
- Oversee the management and optimization of owned media channels together with Digital to ensure a holistic plan across all digital touchpoints, app, site, social, email and push, ensuring that the plan is synced with the overall holistic planning.
- Closely collaborate with the content operations team to secure the right content in the right place at the right time for the customer and provide a feedback loop to the insights unit and global content teams.
To be successful in this role, you should have an analytical mindset and proficiency in data analysis to perform data-driven initiatives. Additionally, excellent communication and presentation skills are essential to convey owned media strategies and performance reports to various stakeholders.
As a leader, you will manage a team effectively and foster a collaborative work environment. A Marketing, Advertising or business degree/relevant qualifications and extensive knowledge of owned media channels, content strategy, and audience engagement are also required.
Compensation and BenefitsThe estimated annual salary for this position is $80,000-$120,000 depending on your level of experience and qualifications. In addition to a competitive salary, we offer a range of benefits including health insurance, retirement savings plan, and paid time off.
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