Digital Media Strategist

4 weeks ago


Singapore H&M Group Full time
Job Description

We are seeking a Digital Media Strategist to develop and implement the strategy for owned media channels in close collaboration with our global and regional Strategy & Planning team.

This role involves overseeing owned media planning, content analysis and development, and distribution to drive engagement, brand awareness, and customer loyalty. As a key member of our team, you will work closely with cross-functional teams to ensure that owned media channels are effectively utilized to achieve marketing and business objectives.

Main Responsibilities:
  • You will develop a comprehensive owned media strategy plan aligned with the overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to measure the success of owned media initiatives.
  • Collaborate with content creation teams within the region and globally to develop a content calendar and plan that aligns with brand messaging and resonates with the target audience across owned media channels.
  • Utilize customer insights and data analytics to segment the target audience for owned media channels and tailor content to meet their preferences and needs, in collaboration with CRM & Loyalty team.
  • Oversee the management and optimization of owned media channels together with Digital to ensure a holistic plan across all digital touchpoints, app, site, social, email and push, ensuring that the plan is synced with the overall holistic planning.
  • Closely collaborate with the content operations team to secure the right content in the right place at the right time for the customer and provide a feedback loop to the insights unit and global content teams.
About You

To be successful in this role, you should have an analytical mindset and proficiency in data analysis to perform data-driven initiatives. Additionally, excellent communication and presentation skills are essential to convey owned media strategies and performance reports to various stakeholders.

As a leader, you will manage a team effectively and foster a collaborative work environment. A Marketing, Advertising or business degree/relevant qualifications and extensive knowledge of owned media channels, content strategy, and audience engagement are also required.

Compensation and Benefits

The estimated annual salary for this position is $80,000-$120,000 depending on your level of experience and qualifications. In addition to a competitive salary, we offer a range of benefits including health insurance, retirement savings plan, and paid time off.



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