Digital Media Strategist

1 month ago

Singapore Publicis Groupe Full time
Job Overview

We are seeking a seasoned Digital Media Strategist to join our Publicis Groupe team.

About the Role

The ideal candidate will have 4-6 years of experience in a media agency, with a strong understanding of digital media and ability to think across the whole media mix. They will be responsible for delivering high client satisfaction scores by ensuring constant pulse on the relationship and leading day-to-day running of the account with clients & agency partners.

Key Responsibilities
  • Support the Media Director in ensuring high client satisfaction scores.
  • Lead on day-to-day running of the account with clients & agency partners.
  • Drive relationships at the appropriate levels of our client organizations.
  • Apt knowledge & understanding of digital channels combined with ability to understand digital infrastructure including tracking, web analytics, trafficking and SEO.
  • Have prior platform experience in managing Social, Search and/or Programmatic campaigns, including but not limited to account setup, strategy development, organization, and management.
  • Help provide communication solutions that consider all potential appropriate routes, e.g. with a focus on performance media – paid search, programmatic, digital, social as well as offline media, web analytics, branded content, communications planning etc.
  • Creates strategies and makes in-depth recommendations based on strong grasp of analytics, marketing & research concepts.
  • Manages daily workflow of all client campaigns, working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives.
  • Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues.
  • Integrates data and information from variety of sources; makes well-reasoned conclusions and develops solid plan of action.
  • Draw critical analysis from data, is resourceful by gathering other relevant viewpoints, identifies important issues, and make specific recommendations – i.e. adapted to change strategies and recommendations based on data sets or client's brief/ request.
  • Accountable for results and reporting, which can in part be defined as media plan; measuring media performance and optimizing site/placement after reviewing campaign results; offering tactical alternatives based on client needs and requests.
  • Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships.
  • Assist in mentoring, and developing team members.
Requirements
  • 4-6 years of experience in a media agency.
  • Strong communication and presentation skills.
  • Strong understanding of media terminology & concepts.
  • Conversant with digital media and able to think across the whole media mix, hands-on experience with various technology platforms.
  • Sense of commercial acumen.
  • Attention to detail and numeracy.
  • Possess rigor with ability to thrive in fast-paced and dynamic environment.
  • Experience in mentoring and managing junior planners/executives.
Salary Range

$80,000 - $110,000 per year, depending on location and experience.

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