Digital Media Strategist

1 month ago


Singapore Publicis Groupe Full time

Company Overview:

We are Publicis Groupe, a leading global marketing and advertising company.

Job Summary:

This role is for a Digital Media Strategist, responsible for developing innovative media solutions to drive client objectives. The ideal candidate will have 1-2 years of digital media experience, with strong analytical skills and the ability to work under tight timelines.

Key Responsibilities:

Planning:

  • Develop media strategies and channel/platform recommendations for full-funnel campaigns.
  • Liaise with media owners for proposals and ad formats.
  • Engage clients on day-to-day operations, media trend updates, and campaign reports.
  • Analyze past performance data and benchmarking for upcoming major and tactical campaigns.

Buying:

  • Understand different funnels and focus on lower-funnel campaign strategies to meet goals like ROAS.
  • Liaise with digital ad ops for campaign setup, tracking, and implementation.
  • Adhere to globally set parameters and campaign execution processes.
  • Oversee performance across channels (Search, Social, Programmatic) and recommend improvements.
  • Closely monitor and optimize performance during campaign periods.
  • Provide weekly digital reporting, end-of-campaign reporting, and reconciliation of final costs.

Requirements:

  • 1-2 years of digital media experience.
  • Meticulous, good with numbers, and able to organize tasks under tight timelines.
  • Resilient to change and willing to learn new skills.
  • Strong communication skills with internal and external parties.
  • Ready to take ownership of projects.
  • Good project management skills and a team player.

Salary: $80,000 - $110,000 per annum (dependent on location and experience).



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