Digital Media Strategist
1 month ago
Company Overview:
We are Publicis Groupe, a leading global marketing and advertising company.
Job Summary:
This role is for a Digital Media Strategist, responsible for developing innovative media solutions to drive client objectives. The ideal candidate will have 1-2 years of digital media experience, with strong analytical skills and the ability to work under tight timelines.
Key Responsibilities:
Planning:
- Develop media strategies and channel/platform recommendations for full-funnel campaigns.
- Liaise with media owners for proposals and ad formats.
- Engage clients on day-to-day operations, media trend updates, and campaign reports.
- Analyze past performance data and benchmarking for upcoming major and tactical campaigns.
Buying:
- Understand different funnels and focus on lower-funnel campaign strategies to meet goals like ROAS.
- Liaise with digital ad ops for campaign setup, tracking, and implementation.
- Adhere to globally set parameters and campaign execution processes.
- Oversee performance across channels (Search, Social, Programmatic) and recommend improvements.
- Closely monitor and optimize performance during campaign periods.
- Provide weekly digital reporting, end-of-campaign reporting, and reconciliation of final costs.
Requirements:
- 1-2 years of digital media experience.
- Meticulous, good with numbers, and able to organize tasks under tight timelines.
- Resilient to change and willing to learn new skills.
- Strong communication skills with internal and external parties.
- Ready to take ownership of projects.
- Good project management skills and a team player.
Salary: $80,000 - $110,000 per annum (dependent on location and experience).
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