Digital Content Lead

3 weeks ago


Singapore BFOUND INTERNATIONAL PTE. LTD. Full time
Job Description:

At BFOUND INTERNATIONAL PTE. LTD., we are seeking a skilled Content Strategist to lead the development of compelling content across our digital platforms. The ideal candidate will have a proven track record of creating and executing content strategies that align with our brand voice and mission.

Key Responsibilities:
  • Develop and execute a comprehensive content strategy that supports business goals for different brands.
  • Create and oversee the creation of various forms of content across different social media platforms to enhance engagement and growth.
  • Understand and segment our target audience, tailoring content to meet their needs and align with their beauty education journey.
  • Implement best practices to optimize content performance, track KPIs, and report on content effectiveness and ROI.
  • Develop, manage, and optimize social media campaigns across all platforms, maintaining a consistent brand voice and identity.
  • Build and maintain a content calendar to ensure timely, relevant, and strategic content releases that resonate with the target audience.
  • Stay current on industry trends and competitor strategies to inform and adjust content plans for maximum relevance and impact.
Requirements:
  • Proven experience as a Content Strategist, Content Manager, or similar role in the beauty, wellness, or fashion industry.
  • Strong understanding of content (awareness driven vs conversion driven) and digital trends on Instagram, TikTok, Facebook.
  • Exceptional writing and editing skills, with a portfolio that demonstrates creativity and ability to craft engaging narratives.
  • Familiarity with analytics on various social media platforms (e.g., Instagram Insights).
  • Ability to manage multiple projects independently.
  • Creative and proactive problem-solver, with a passion for beauty, skincare, and empowering individuals.
  • Strong interpersonal and communication skills, with the ability to work collaboratively in a team-oriented environment.
  • Able to work on Saturdays (5.5 days work week).
What We Offer:
  • A work-from-office environment in a fast-growing, pioneering start-up.
  • A supportive and collaborative team culture that celebrates each other's success.
  • Enjoy BeFound Skincare Program as an employee benefit (upon completion of probation).


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