Digital Content Lead
3 weeks ago
At BFOUND INTERNATIONAL PTE. LTD., we are seeking a skilled Content Strategist to lead the development of compelling content across our digital platforms. The ideal candidate will have a proven track record of creating and executing content strategies that align with our brand voice and mission.
Key Responsibilities:
- Develop and execute a comprehensive content strategy that supports business goals for different brands.
- Create and oversee the creation of various forms of content across different social media platforms to enhance engagement and growth.
- Understand and segment our target audience, tailoring content to meet their needs and align with their beauty education journey.
- Implement best practices to optimize content performance, track KPIs, and report on content effectiveness and ROI.
- Develop, manage, and optimize social media campaigns across all platforms, maintaining a consistent brand voice and identity.
- Build and maintain a content calendar to ensure timely, relevant, and strategic content releases that resonate with the target audience.
- Stay current on industry trends and competitor strategies to inform and adjust content plans for maximum relevance and impact.
- Proven experience as a Content Strategist, Content Manager, or similar role in the beauty, wellness, or fashion industry.
- Strong understanding of content (awareness driven vs conversion driven) and digital trends on Instagram, TikTok, Facebook.
- Exceptional writing and editing skills, with a portfolio that demonstrates creativity and ability to craft engaging narratives.
- Familiarity with analytics on various social media platforms (e.g., Instagram Insights).
- Ability to manage multiple projects independently.
- Creative and proactive problem-solver, with a passion for beauty, skincare, and empowering individuals.
- Strong interpersonal and communication skills, with the ability to work collaboratively in a team-oriented environment.
- Able to work on Saturdays (5.5 days work week).
- A work-from-office environment in a fast-growing, pioneering start-up.
- A supportive and collaborative team culture that celebrates each other's success.
- Enjoy BeFound Skincare Program as an employee benefit (upon completion of probation).
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