(vp) social, content and digital strategist, group brand and communications

2 weeks ago


Singapore OCBC Bank Full time

Job Description - (VP) Social, Content and Digital Strategist, Group Brand and Communications (240001 L3) (VP) Social, Content and Digital Strategist, Group Brand and Communications - (240001 L3) What you do: Provide strategic counsel to senior management on all things Social, Content and Digital. Oversee in-house resources and social agencies in terms of project management, quality control, being on-brand, etc. Refine content guidelines and production processes. Identify and evaluate emerging social media platforms and digital tools & technology for strategic use. Oversee and provide inputs for performance media, Search Engine Optimisation and Marketing (SEO + SEM), and OCBC.com website. Develop relationships with online publishers, KOLs and content creators with an eye on potential collaborations. Serve as counsel to regional Social + Digital teams in Malaysia, China, Indonesia. Provide direction for social media community management, and advise during crisis scenarios. Governance of social media policy, vendor onboarding & content guidelines, and ensuring adherence to said policies. Oversee internal risk management, intranet, team budgets. Who you are: A Social Media power user, with keen understanding of how they work. Degree in Communications (or equivalent). At least 10 years track record in social/digital agency, performance media, content production or related fields. Excellent presentation skills, to educate and sell ideas to a variety of audiences – Ability to “read the room” is key. A critical thinker capable of making data-driven, logical recommendations. Creative, innovative, perpetually curious, and nimble to adapt to changing demands and scope. A collaborative team player willing to learn as well as teach, follow as well as lead, show humility while also having the courage to speak up, and see things from different perspectives. A self-starter, capable of working independently or leading a team. Willing and able to pull off occasional extra hours or weekends to rush work. Who we are: Singapore’s longest established bank, we’ve been helping people and businesses get what they want from life since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation, embracing technology and creativity to become a future-ready learning organisation. But for all that change, the entire focus of our organisation remains to be Simply Spot On in everything we do. Whether you want to innovate needs-based financial services, work in friendly, supportive teams, build lasting value in your community, help people grow their assets, business, and investments, take your learning as far as you can, or simply enjoy a vibrant, future-ready career, your opportunity starts here. What we offer: Competitive base salary, a suite of holistic, flexible benefits to suit every lifestyle, community initiatives, and industry-leading learning and professional development opportunities. Your wellbeing, growth, and aspirations are every bit as cared for as the needs of our customers. Primary Location Job Job : Brand & Communications Organization Organization : Group Brand and Communications Division #J-18808-Ljbffr


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