Strategic Programmatic and Social Media Account Director
2 weeks ago
Job Title
Strategic Programmatic and Social Media Account Director
Job Summary
We are seeking a highly skilled Strategic Programmatic and Social Media Account Director to join our team at Publicis Media. The ideal candidate will have a strong background in programmatic and social media account management, with a proven track record of delivering successful campaigns.
Key Responsibilities
- Work closely with our client teams to develop and implement strategic plans for programmatic and social media campaigns
- Manage end-to-end execution of programmatic buys, including campaign setup, QA, analysis, and optimization
- Partner with our analytics team to measure and report on campaign performance
- Collaborate with our creative teams to develop innovative and effective ad campaigns
- Provide regular insights and recommendations to our client teams to drive campaign optimization and improvement
Requirements
- Bachelor's degree or equivalent work experience
- 3+ years of integrated experience in digital media account management, managing Search, Display, Video, Social, and/or Mobile Programmatic Media Buying
- Solid understanding of programmatic buying technologies, including DSP, Ad Networks, Ad Exchanges, Ad Serving, 3rd party Measurement and Verification, Creative Platforms
- Excellent verbal and written communication skills, comfortable in a consultative, client-facing environment
- Ability to work collaboratively as part of a cross-functional and cross-cultural team
- Ability to handle multiple projects in a fast-paced environment
Preferred Qualifications
- Prior experience with bid management platforms and active campaign optimization
- Strong analytical and leadership skills, with the ability to inspire and motivate teams
About Publicis Media
Publicis Media is a leading global media agency, with a strong commitment to delivering innovative and effective marketing solutions for our clients. We are passionate about helping our clients achieve their business goals, and we are looking for talented individuals to join our team.
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